Senior Email Marketing Manager (9 PM to 6 AM)

Experience - 3+ Years

Location - Mumbai

Timings - 9 PM to 6 AM

What you will do:

Own end-to-end email marketing, database health, enrichment and CRM automation to drive scalable lead-to-revenue programs.

Key responsibilities

Plan, build and execute email campaigns (newsletters, drip & nurture flows, transactional, promotional).

Design customer journeys, drip campaigns & automation workflows in the CRM/ESP.

Maintain list hygiene, segmentation, suppression lists and data governance.

Manage ESP CRM integrations and ensure data sync accuracy.

Lead data enrichment, extraction and verification processes to improve lead quality and match rates.

Monitor and optimize deliverability (IP/domain reputation, authentication, suppression).

Run A/B tests and multivariate experiments; interpret results and implement learnings.

Write persuasive, on-brand email copy and subject lines optimized for opens, clicks and conversions.

Produce weekly/monthly performance reports, dashboards and actionable insights.

Support multi-channel prospecting (email, call cadences, LinkedIn outreach) and coordinate sales handoffs.

Ensure compliance with GDPR, CAN-SPAM and local email laws; ensure enrichment/scraping follows platform policies.

Liaise with design, content, sales and product teams to create on-brand, cross-channel campaigns.

34 years in email marketing, marketing automation and CRM operations across both B2B and B2C environments.

Hands-on with major CRMs (HubSpot and Salesforce) in production.

Proven experience using data enrichment/extraction tools to build and refine contact datasets.

Experience with web data extraction / scrapers (e.g., Phantombuster, Apify, Scrapy) or approved enrichment APIs with a strong emphasis on legal/compliant use.

Proficient in HTML/CSS for responsive email templates and rendering fixes.

Demonstrable deliverability experience (tracking delivery, bounce management, complaint handling).

Expert A/B testing skills and experiment design.

Excellent email copywriting skills subject lines, preheaders, body copy, CTAs and personalization.

Practical experience with phone + email nurture cadences and coordinating SDR/AE outreach.

Familiarity with LinkedIn marketing and outreach tools (Sales Navigator, LinkedIn Ads, native messaging best practices).

Solid analytics experience building dashboards and translating data into actions.

Cultural knowledge of the US market (tone, timing, compliance expectations, buying behaviour).

Excellent project-management and stakeholder communication skills.