Marketing Manager

Key Responsibilities

● Drive qualified pipeline generation through integrated B2B marketing campaigns

● Execute demand generation programs across digital and offline channels

● Build and optimize lead nurturing and lifecycle marketing programs to improve funnel

conversions

● Manage marketing-sourced pipeline targets, campaign ROI, and conversion metrics

● Support revenue growth through measurable marketing initiatives aligned with

business goals

● Identify and target accounts through ABM strategies and market research

● Collaborate with Sales and Pre-Sales teams to align campaigns with target accounts

and business priorities

● Analyze market trends, competitor positioning, and customer insights to improve

campaign effectiveness

● Ensure alignment between marketing campaigns, sales priorities, and pipeline goals

● Support go-to-market (GTM) initiatives for cloud, managed services, and enterprise

solutions

● Liaise with Google and strategic technology partners on joint GTM initiatives,

campaigns, co-marketing opportunities, and market development programs

● Manage and optimize multi-channel marketing campaigns including: Google Ads /

Adwords, LinkedIn campaigns, SEO, AEO (Answer Engine Optimization), GEO (Generative

Engine Optimization), Email marketing, Webinars and partner campaigns

● Improve digital visibility, lead acquisition, and campaign performance

● Manage CRM and marketing automation platforms such as HubSpot and Salesforce

● Track and analyze campaign performance

Required Skills & Experience

● 7+ years of experience in B2B marketing, preferably in Cloud, SaaS, Managed Services

(MSP), or enterprise technology environments

● Strong expertise in pipeline generation and demand generation marketing

● Hands-on experience with Account-Based Marketing (ABM) for enterprise accounts

● Experience collaborating with Sales and Pre-Sales teams in revenue-focused

environments

● Familiarity with cloud ecosystems including AWS, Azure, and GCP

● Experience managing performance marketing initiatives including Google Ads, SEO,

AEO, and GEO

● Experience with CRM and marketing automation platforms such as HubSpot and

Salesforce

● Strong analytical and data-driven mindset with focus on measurable business

outcomes

● Ability to manage multiple campaigns in a fast-paced environment

Preferred Qualification

s
● Experience working with Google Cloud ecosystem or partner progra

ms● Familiarity with GTM partnerships and co-marketing initiativ

es● Exposure to AI-enabled marketing tools and automation platfor

ms● Bachelor's or Master's degree in Marketing, Business, Communications, or related fie