Performance Marketing Manager

We are looking for a results-driven Performance Marketing Manager to own and scale paid growth across Google, Meta, and App ecosystems. The role requires strong hands-on execution combined with strategic thinking on funnel optimization, experimentation, and ROI-driven scaling.

Key Responsibilities

• Own and scale paid performance channels including Google Search, YouTube, Meta, App campaigns, and remarketing
• Drive end-to-end funnel optimization from creative → landing page → conversion → remarketing
• Plan and manage large monthly budgets with a clear focus on ROAS, CPA, and LTV
• Lead creative strategy in collaboration with design and content teams; test messaging, formats, and hooks
• Design and execute A/B tests across creatives, landing pages, and audience segments
• Build and maintain dashboards and reporting for leadership with actionable insights
• Work closely with product, tech, and sales teams to improve conversion rates and lead quality
• Track user behavior and intent signals to optimize lead quality and downstream conversions

What We're Looking For

• 5–6 years of hands-on experience in performance marketing at scale
• Strong expertise in Google Ads (Search, YouTube, Display), Meta Ads, and App campaigns
• Proven track record of managing ₹10Cr+ annual spends with measurable ROI
• Deep understanding of funnels, attribution, tracking, and experimentation frameworks
• Familiarity with analytics tools (GA4, Firebase, Mixpanel, Appsflyer, etc.)
• Experience in EdTech / Consumer Internet is a strong plus
• Experience working with mobile apps and in-app conversion funnels
• Prior exposure to high-intent lead funnels and sales-assisted conversions