Role- Growth Marketing Manager
Talentica Software is a boutique software development company started by industry veterans and ex- IITB grads. At Talentica, we help startups build products. We are techies at heart and thrive on using the latest tools and technologies to solve real-world problems. Owing to our unique space, we deal extensively with industry-defining technologies. Over the last 21 years, the company has worked with over 180+ startups, with most clients based in the US, ensuring many successful exits.
In 2022, Great Place to Work recognized Talentica Software as India's Great Mid-Size Workplace.
What we're looking for
We're seeking a Growth Marketing Manager to spearhead Talentica's demand generation strategy through paid advertising and SEO. You will lead a team in executing multi-channel marketing campaigns, optimizing brand visibility, and generating high-quality leads to fuel our growth. Your expertise in performance marketing, organic growth, and team leadership will be essential for scaling our marketing efforts
What you'll be doing
- Develop and execute high-impact demand generation campaigns across Google Ads, LinkedIn Ads, and other paid channels to drive leads and conversions.
- Optimize SEO strategies to enhance organic traffic and improve Talentica's search visibility for key industry-related keywords.
- Own and manage the marketing funnelensuring consistent lead flow through paid and organic efforts.
- Leverage content marketing, landing page optimization, and conversion rate optimization (CRO) to enhance engagement and drive MQLs & SQL
- Promote Talentica Software across various digital channels, including social media, industry forums, and content syndication platform
- Use data-driven insights to continuously refine ad campaigns, reduce customer acquisition costs (CAC), and improve ROI
- Work closely with sales teams to ensure marketing efforts translate into pipeline growth
- Manage external agencies and vendors to drive efficiency in campaign execution
- To be successful in this role, you should have
Qualification: MBA/PGDM in Marketing + Bachelor's in Engineering (mandatory)
- Experience: 8-10 years in marketing, specifically within IT services or software product companies, with at least 4 years of experience leading a marketing team
.Essential skills
- Proven expertise in B2B demand generation, PPC advertising, and SEO strategie
- Strong understanding of Google Ads, LinkedIn Ads, GA4, and marketing automation tools (HubSpot)
- Experience with content marketing, thought leadership, and brand positioning. Analytical mindset with expertise in A/B testing, data interpretation, and performance tracking.
- Ability to collaborate cross-functionally with sales, engineering, and leadership teams.
What you'll find here
- A Culture of learning: We invest heavily in a broad spectrum of marketing channels, so you will have many opportunities to work on new marketing tools and channels.
- Endless learning opportunities: The job description does not limit you. Nothing makes us happier than seeing you own additional accountabilities.
- Growth: Only your performance matters once you're a part of Talentica. Not your education or past employers, not even your years of experience. Your growth is governed only by your actions and achievements
- Flexibility to fit your life: We prioritize work-life balance and offer flexible schedules with remote working options
- Great culture: 82% of our employees recommend us to their friends as per Glassdoor
Talentica is the ideal place for those seeking a dynamic team and a think and do environment. We invite you to join us in shaping the future of our industry
