Company Description
108 ideaspace inc. has over 25 years of experience helping associations, non-profits, and professional service firms integrate modern technology and innovative marketing strategies into their operations. The company focuses on organizations dedicated to creating a positive impact, assisting them in achieving growth and success. With a commitment to transparency, ethics, and collaboration, 108 ideaspace inc. delivers high-quality work on time and within budget. The firm values its role in serving those who serve others and has supported a wide range of schools, charities, industry organizations, and educational institutions with tailored marketing solutions.
Role Description
The Marketing Manager at 108 ideaspace is responsible for executing marketing programs that drive awareness, demand, and pipeline for our Salesforce-based solutions and services. This role is hands-on and delivery-oriented, translating strategy into campaigns, content, and measurable results.
You will own campaign execution across the Salesforce ecosystem, manage HubSpot as the core marketing engine, and work cross-functionally with Sales, Services, and Customer Success to ensure marketing directly supports revenue and growth objectives.
Key Responsibilities
Marketing Plan & Campaign Execution
- Execute the annual and quarterly marketing plan aligned to business goals, sales priorities, and target industries.
- Translate positioning and value propositions into actionable campaigns that generate awareness, engagement, and qualified leads.
- Ensure consistent execution of 108's brand narrative across all Salesforce-related marketing activities.
- Support go-to-market efforts for Salesforce services and the idealAMS platform.
Salesforce Ecosystem Expertise
- Maintain a strong understanding of Salesforce CRM, Marketing Cloud, Sales Cloud, Service Cloud, and Experience Cloud, as well as ecosystem trends and opportunities.
- Understand how to translate Salesforce project successes into case studies, campaigns, and thought leadership content.
- Stay up to date on Salesforce industry developments to position 108 effectively in the marketplace.
Salesforce-Focused Marketing Enablement
- Apply practical knowledge of Salesforce CRM, Sales Cloud, Service Cloud, Marketing Cloud, and Experience Cloud to marketing execution.
- Turn Salesforce project outcomes into tangible marketing assets (case studies, testimonials, solution briefs).
- Monitor Salesforce ecosystem trends and competitor activity to inform messaging and campaign focus.
- Position 108 as a trusted Salesforce partner for associations, nonprofits, and regulatory organizations.
HubSpot Ownership & Demand Generation
- Own day-to-day operation of HubSpot Marketing Hub, including: Campaign setup and tracking
- Workflow automation
- Lead capture and routing
- Reporting and dashboards
- Build and execute integrated campaigns across email, landing pages, content offers, social, and paid channels.
- Implement lead scoring, segmentation, and nurture programs aligned with the sales funnel.
- Ensure clean handoff of marketing-qualified leads to Sales and support ongoing pipeline nurturing.
Content Production & Management
- Plan, manage, and deliver marketing content, including:
- Case studies
- Blog posts and thought leadership
- Webinars and event content
- Whitepapers, guides, and videos
- Coordinate with internal subject-matter experts to source insights and stories.
- Maintain and update website content related to Salesforce offerings, events, and partnerships.
- Ensure all content (website, newsletters, social and podcasts/webinars) reinforces credibility, clarity, and value for mission-driven organizations.
Performance Measurement & Optimization
- Track and analyze campaign performance using HubSpot analytics and dashboards.
- Measure key metrics including engagement, conversion rates, lead quality, and ROI.
- Produce regular performance reports with clear insights and recommended optimizations.
- Continuously refine targeting, messaging, and channels based on performance data.
Events & Partner Marketing Execution
- Plan and execute webinars, virtual events, and Salesforce ecosystem engagements.
- Coordinate logistics, promotion, and follow-up for marketing events.
- Collaborate with Salesforce and partner marketing teams on co-branded campaigns and joint initiatives.
- Ensure partner activities are tracked and measured for impact.
Marketing Operations & Cross-Team Collaboration
- Manage the marketing budget, tracking spends and performance by campaign and channel.
- Support broader corporate marketing initiatives as needed (website updates, brand campaigns, social media, podcasts, webinars, events).
- Work closely with Sales, Services, and Project teams to:
- Align messaging and timing
- Support sales enablement needs
- Reflect real delivery experience in marketing materials.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 7+ years of experience in B2B marketing, preferably in professional services, consulting, or SaaS
- Strong working knowledge of the Salesforce ecosystem and its business applications
- Hands-on experience managing HubSpot Marketing Hub for campaigns, automation, and reporting
- Proven success in executing demand generation and lead nurturing programs
- Strong writing and communication skills, with the ability to translate technical concepts into clear value
- Analytical, detail-oriented, and comfortable using data to guide decisions
- Collaborative and execution-focused, able to balance strategic intent with hands-on delivery
