We are looking for a highly strategic and execution-focused Account-Based Marketing (ABM) Manager to drive targeted growth across high-value enterprise accounts. This role sits at the intersection of marketing and sales, owning personalised campaigns that directly impact pipeline and revenue. You will work closely with Sales, Product Marketing, and Demand Generation teams to design and execute tailored outreach strategies for key accounts globally.
Responsibilities
- ABM Strategy and Execution: Design and execute account-based marketing programs for targeted enterprise accounts. Identify and prioritise high-value accounts in collaboration with sales teams.
- Campaign Management: Plan and run multi-channel campaigns (email, LinkedIn, content syndication). Drive personalised messaging tailored to specific accounts, industries, and personas.
- Sales Alignment: Partner closely with Account Executives and SDRs to align on account plans and outreach
- Data and Insights: Leverage intent data, CRM insights, and marketing automation tools to refine targeting. Track, measure, and optimise campaign performance and ROI.
- Content and Personalisation: Work with content and product marketing teams to create account-specific assets. Develop use-case driven narratives for enterprise buyers (CTOs, QA Heads, Engineering Leaders).
- Pipeline Contribution: Own ABM-driven pipeline generation and influence revenue outcomes. Continuously experiment and improve conversion across the funnel.
Requirements
- 3-7 years of experience in B2B Marketing / Demand Generation / ABM.
- Strong understanding of SaaS, enterprise sales cycles, and developer tools ecosystem (preferred).
- Proven experience in running targeted campaigns for enterprise accounts.
- Hands-on experience with tools like HubSpot, Salesforce, Marketo, Outreach, LinkedIn Campaign Manager, 6sense, and Demandbase (good to have).
- Strong analytical mindset with the ability to translate data into actionable insights.
- Excellent communication and stakeholder management.
- Strategic thinker with a revenue-first mindset.
- High ownership and ability to operate in a fast-paced, high-growth environment.
- Strong collaboration skills across sales, marketing, and product teams.
This job was posted by Rachit Jain from TestMu AI.
