Key Responsibilities
1. Store Marketing & Campaign Execution
- Plan and execute store-level marketing calendars aligned with brand campaigns and seasonal priorities
- Drive footfall generation initiatives (events, activations, mall marketing, local tie-ups)
- Ensure 360 campaign execution across stores (VM, POSM, digital integration)
2. Visual Merchandising & Brand Experience
- Partner with VM teams to ensure consistent brand storytelling in stores
- Monitor in-store communication (signages, displays, promotions) for effectiveness
- Maintain premium customer experience standards
3. Local Area Marketing (LAM)
- Design and implement hyperlocal marketing strategies for each store cluster
- Build partnerships with schools, residential communities, hospitals, and malls
- Drive store events, workshops, and community engagement activities
4. Customer Engagement & CRM
- Collaborate with CRM team to drive store-led customer acquisition and retention programs
- Support loyalty initiatives, database building, and repeat purchase campaigns
- Analyze customer insights to improve marketing effectiveness
5. Digital & Omni Integration
- Align retail marketing with digital campaigns (social media, performance marketing)
- Drive O2O (Online-to-Offline) initiatives to increase store visits
- Support store listings, Google reviews, and local SEO initiatives
6. Budget & ROI Management
- Manage retail marketing budgets and ensure optimal utilization
- Track and report ROI on campaigns, events, and activations
- Continuously optimize spends based on performance metrics
7. Stakeholder Management
- Collaborate with Retail Ops, VM, E-commerce, CRM, and Mall Marketing teams
- Coordinate with external agencies, vendors, and partners
- Act as a bridge between central marketing and store teams
Key KPIs
- Store footfall growth
- Conversion rate uplift
- Sales contribution from marketing initiatives
- Customer acquisition & repeat rate
- ROI on campaigns
Qualifications & Experience
- MBA / Postgraduate in Marketing or related field
- 58 years of experience in retail marketing / brand marketing
- Experience in fashion, kidswear, lifestyle, or FMCG retail preferred
Skills & Competencies
- Strong understanding of retail ecosystem & consumer behavior
- Excellent campaign planning & execution skills
- Data-driven mindset with ability to track ROI & analytics
- Strong stakeholder management and communication skills
- High ownership with an execution-first mindset
