Marketing Head

Company Description

ShepHertz provides an Enterprise Platform for Agile and Incremental Digital Transformation to businesses worldwide. Trusted in over 150 countries by thousands of Indie developers, App Studios, and Enterprises, ShepHertz processes more than 110 billion API calls. The company's one-stop-shop solutions enable seamless consumer transitions across devices, efficient app development, and secure API exposure. Businesses benefit from actionable big data analytics and the flexibility to choose from public, dedicated cloud, hybrid, or on-premise services.

Marketing Head (0→1 Growth Specialist)

Location: Gurugram Work Mode: Work From Office (5 Days a Week)

Employment Type: Full-Time

Experience: 8+ Years

Role Overview:

We are looking for a strategic and execution-driven Marketing Head who has proven experience in building and scaling marketing functions from 0 to 1.

This role is ideal for someone who has worked in SaaS / B2B / product startups and has successfully driven growth from scratch.

You will own the entire marketing function end-to-end, including brand, demand generation, positioning, and growth, while working closely with leadership, sales, and product teams.

Key Responsibilities:

1. 0→1 Marketing Ownership

• Build and scale the marketing function from scratch

• Define marketing vision, strategy, and roadmap

• Set up processes, tools, and team structure

2. Demand Generation s Growth

• Drive end-to-end demand generation across: o Digital, performance marketing, content, SEO/SEM, outbound

• Build scalable growth engines with strong ROI focus

• Partner with Sales to drive pipeline and revenue

3. Brand s Positioning

• Own brand positioning, messaging, and storytelling

• Build strong brand presence across channels

• Lead PR, thought leadership, and employer branding

4. Team Building s Leadership

• Hire, mentor, and scale the marketing team

• Build a performance-driven, data-first culture

• Collaborate closely with Product, Sales, and Leadership

5. Analytics s Performance

• Define KPIs and track marketing performance

• Optimize campaigns using data insights

• Improve CAC, conversion rates, and ROI

Required Skills: Experience

Core Experience:

• 8+ years of marketing experience

• Proven experience in 0→1 marketing build and scaling

• Strong background in SaaS / B2B / product startups

• Demonstrated success in driving growth and pipeline

Functional Expertise

• Demand generation C performance marketing

• Content, inbound C outbound marketing

• SEO / SEM, social media, email marketing

• Brand building and GTM strategy

Leadership Skills:

• Experience building and leading marketing teams

• Strong stakeholder management (Founders, Sales, Product)

• Strategic thinking with hands-on execution ability

Good-to-Have:

• Experience with tools like HubSpot, Marketo, etc.

• Exposure to AI / tech products

• Startup or high-growth environment experience