Role purpose :
Own and build the SSO brand and demand engine across digital, offline, and doctor-led channels.
Core Responsibilities
- Define and execute SSO's overall marketing and brand strategy
- Manage in-house teams and external agencies across digital, offline, and content
- Drive doctor branding, centre branding, and institutional visibility
- Own marketing budgets, ROI tracking, and performance reporting
- Ensure brand communication aligns with SSO's clinical and ethical positioning
Success metrics
- Growth in high-quality OPDs and surgical leads
- Brand visibility and recall across priority markets
- Cost efficiency and ROI of marketing spends
- Consistency and quality of SSO brand presence
Experience:
- 6-9 years in healthcare or services marketing
- Experience managing agencies and internal teams
- Strong understanding of performance marketing and brand building
What success looks like in 6-12 months:
- A clear, differentiated SSO brand visible across markets
- Predictable demand contribution from marketing channels
- A high-performing, aligned marketing team
