Marketing Executive

About ZUMI Foods:

ZUMI is not just another milkshake brand. We are rewriting the rules of indulgence.

Built by Beanery Foods, ZUMI was created for a new generation of Indian consumers who want real taste without junk. Our milkshakes are lactose-free, contain no refined sugar, no artificial sweeteners, and are powered by monk fruit - because we believe better-for-you should still taste incredible. We've launched our Tetrapak range and are now scaling aggressively across Modern Trade, Quick Commerce, Institutions, and emerging retail channels. We are building a national beverage brand with strong foundation, sharp execution, and zero compromise on quality.

Selected under Startups by Tetra Pak and supported by WE Hub, ZUMI is scaling with strong ecosystem backing and industry validation. We are a lean, high-ownership, execution-obsessed team. No bureaucracy. No passengers. Just builders. If you want to be part of creating a breakout FMCG brand - not manage one - this is where you step in.

Job Summary:

You'll play a key role in building a home-grown brand that is shaking up a traditionally sleepy beverage segment.

This role is about driving visibility, velocity, and brand recall in the market. You will execute high-impact marketing initiatives across digital, retail, and on-ground channels ensuring ZUMI stands out on shelf and online.

You will work closely with other team members and founders to translate strategy into measurable market traction.

Key Responsibilities:

Brand & USP-Led Campaigns

• Drive campaigns centered around ZUMI's core USPs (no refined sugar, lactose-free, better-for-you indulgence)
• Build a new-generation brand voice that feels modern, bold, and differentiated in a traditionally sleepy category
• Develop sharp, benefit-led communication that clearly stands out in-store and online
• Own SKU-level campaigns to push priority flavours and improve sell-through
• Content Creation & Digital Execution
• Create high-quality content for social media, performance ads, retail creatives, and brand storytelling
• Own the content calendar and ensure consistency in tone and visual identity
• Work with designers/agencies where required but stay hands-on in execution
• Track engagement and optimise content based on performance

Launch & Channel Activation

• Execute Tetrapak SKU launches across retail, modern trade, and quick commerce
• Coordinate digital, in-store, and trade activations for maximum visibility
• Ensure launch timelines, creatives, and POSM are market-ready

Retail & Trade Marketing

• Plan and execute in-store promotions and visibility drives
• Deploy and track POSM execution quality
• Align marketing pushes with channel priorities alongside sales

Market Intelligence & Insights

• Track competitor activity and pricing moves
• Capture structured on-ground feedback from distributors and retailers
• Translate insights into sharper campaigns and positioning

Performance & ROI Tracking

• Track campaign performance across digital and offline channels
• Monitor awareness, engagement, and impact on sales velocity
• Continuously refine campaigns based on data

Required Skills/Abilities:

• 0-2 years of experience in marketing (FMCG / D2C preferred)
• Strong communication and content skills
• Comfortable working across digital and on-ground marketing
• Basic understanding of performance marketing and analytics
• High ownership mindset and execution bias
• Comfortable in a fast-moving startup environment

What We Offer:

• Hands-on experience building and launching campaigns across retail, digital, andtrade channels
• Direct exposure to brand-building decisions - from USP positioning to SKU-levelpushes
• The opportunity to shape and define a new-generation brand voice in a high-growthFMCG category

Contact:

For more details, please feel free to get in touch with Thapasya Vijayaraghavan, at [Confidential Information].

Website: www.zumifoods.com