Digital Marketing Executive

Company Description

Rorosaur is a fast paced FMCG company filled with passionate people who want to make a difference with innovation and quality in the baby food space. Our mission is to ensure that mothers never have to choose between convenience and what's best for their children. With innovation at its core not just in products, but in the way we reach parents, we are looking to build our marketing team.

Role Description

We are seeking a passionate Digital Marketing Executive to enhance our online presence and optimize marketplace performance at Rorosaur Foodtech Private Limited. As a key member of our Marketing Department, you will manage our Amazon marketplace, collaborate with agencies on campaigns, and deliver performance reports. Your expertise will drive brand visibility and sales growth by monitoring listings, analyzing data, and improving conversion rates. You'll also work with product development to ensure accurate online product information. This role requires a proactive individual with strong digital marketing knowledge and marketplace management skills.

A Bachelor's degree, relevant internship experience, and proficiency in digital marketing tools (Amazon Seller Central, Google Analytics, SEO) are essential, along with strong analytical and communication skills. This role offers organizational impact through shaping our digital marketing strategy, professional development, and a collaborative team environment. If you're passionate about digital marketing in the food technology sector, apply now.

Roles & Responsibilities:

Amazon Marketplace Management

1. Manage and optimize product listings on Amazon Seller Central.

2. Monitor key marketplace performance metrics.

3. Implement strategies to improve product rankings.

4. Ensure compliance with Amazon's policies.

5. Manage Amazon Brand Registry.

Marketing Campaign Execution & Analysis

1. Generate reports on marketplace and campaign performance.

2. Develop compelling ad creatives with the creative team.

3. Monitor campaign performance and optimize ROI.

4. Manage Amazon Advertising campaigns to drive sales.

5. Collaborate with agencies to execute digital marketing campaigns.

6. Analyse data to identify growth opportunities.

Agency Management & Strategy

1. Support product launch activities.

2. Stay up-to-date on industry trends.

3. Contribute to the digital marketing strategy for Rorosaur Foodtech.

4. Review agency proposals and deliverables.

5. Provide clear direction and feedback to agencies.

6. Serve as the primary point of contact for external agencies.

Content Support & Website Management

1. Utilize basic Canva skills to edit and enhance product listing images as needed.

2. Maintain website content, ensuring accuracy and relevance.

3. Implement website optimization strategies to improve user experience and conversion rates.

• 4. Manage and optimize product pages and images on the website.