Influencer, Affiliate & PR Marketing Executive

Influencer, Affiliate & PR Marketing Executive

About SkinBae

SkinBae is one of India's leading platforms for curated Korean skincare. We work closely with global Korean brands and focus on thoughtful storytelling, strong visuals, and education-led marketing.

As we grow our team in Chennai, we're looking for people who care about quality, can think independently, and take ownership of their work. If you enjoy building things properly (not just quickly) and want to be part of a hands-on, fast-growing brand, you'll feel at home here.

Role Overview

We're looking for an Influencer Marketing Executive who can manage creator partnerships end-to-end - from identification and outreach to execution, follow-ups, and reporting.

This role requires strong coordination skills, attention to detail, and the ability to manage multiple conversations and timelines without constant reminders.

Key Responsibilities1. Influencer Identification & Outreach

• Research, identify, and shortlist influencers and creators aligned with SkinBae's brand, audience, and campaign objectives
• Evaluate creators based on relevance, content quality, engagement, and audience fit
• Initiate outreach and manage first-level conversations professionally

2. Influencer Campaign Execution

• Manage end-to-end influencer collaborations, including:
• Seeding and gifting campaigns
• Paid collaborations
• Product launches and campaign-specific activations
• Share briefs, timelines, and expectations clearly with creators
• Track deliverables, posting schedules, and content approvals
• Ensure all agreed deliverables are executed on time and as per brief

3. Influencer Relationship Management

• Build and maintain long-term relationships with creators
• Handle follow-ups, reminders, and coordination without delays
• Ensure smooth communication and a positive experience for influencers

4. Affiliate Marketing Support

• Support and manage affiliate partnerships, including:
• Creator onboarding
• Link and code sharing
• Tracking performance and reporting
• Coordinate with internal teams to ensure affiliate campaigns run smoothly

5. Cross-Functional Collaboration

• Work closely with:
• Social media team
• Content writers and copywriters
• Marketing and brand teams
• Share influencer content internally for amplification and reuse (where applicable)
• Ensure influencer output aligns with overall campaign messaging and brand tone

6. Tracking, Reporting & Documentation

• Maintain updated influencer databases and trackers
• Track campaign performance, content output, and timelines
• Prepare basic reports on:
• Campaign execution
• Influencer engagement
• Affiliate performance (where applicable)

What We're Looking For

• 1–4 years of experience in influencer marketing or creator partnerships
• Strong communication and coordination skills
• Organised, detail-oriented, and proactive working style
• Comfortable managing multiple conversations and timelines simultaneously
• Interest in beauty, skincare, or consumer brands is a plus

This Role Is Not for You If

• You struggle with follow-ups and coordination
• You dislike process-heavy roles
• You expect others to remind you about deadlines