Marketing Executive

About Us

Statcon Electronics India Limited, an ISO 9001:2015 certified company, has been a trusted name in static energy conversion systems since 1986, specializing in Railways, Defence, Power, and Solar sectors. Known for advanced AC and DC technologies, Statcon Electronics products are designed for efficiency and resilience in challenging environments. Trusted by industry leaders like Siemens, L&T, and GE, the company's global reach includes railway systems across India, Bangladesh, and Sri Lanka.

Position Overview:

The Marketing Executive will support both promotional marketing and tender-related activities. This includes generating brand awareness through online and offline channels, while also assisting with government and institutional tenders (especially through portals like IREPS, GeM, and other PSUs). The ideal candidate should be able to bridge technical product knowledge with effective marketing communication and tender compliance.

Key Responsibilities:

• Plan and execute integrated marketing campaigns for products and services.
• Prepare promotional material: brochures, catalogues, presentations, videos, etc.
• Create and manage content across website, social media platforms, and newsletters.
• Execute targeted email campaigns and PPC ads (Google Ads, LinkedIn, etc.).
• Coordinate with sales and design teams for marketing collaterals and product launches.
• Regularly monitor government e-procurement portals like IREPS, GeM, eProcure, and PSU portals for relevant tenders.
• Identify new business opportunities in the railway and defense sectors.
• Coordinate with technical and commercial teams to prepare tender documents, pre-qualification requirements, and BOQs.
• Ensure timely submission of EMD, technical compliance, and commercial bids.
• Maintain updated vendor registrations, certifications, and tender-related credentials (like ISO, MSME, NSIC, BIS).
• Upload technical brochures and promotional materials as per bid requirements.
• Communicate with officials via phone/email regarding tender clarifications, corrigendums, and evaluation status.
• Assist in post-bid follow-ups and document submission.
• Analyze competitor marketing and pricing strategies in submitted tenders.
• Compile MIS reports on tender wins/losses, lead generation, and campaign performance.
• Research emerging technologies and sectors for marketing and sales planning.
• Represent the company in exhibitions, conferences, and B2B networking events (e.g., REI Expo, DEFEXPO, InnoRail, etc.).
• Organize webinars, product demonstrations, and dealer/distributor meets.

Key Requirements:

Education:

Bachelor's degree in Marketing, Business, or Engineering (Electronics/Electrical preferred).

MBA or Certification in Digital Marketing/Tender Management is a plus.

Experience:

24 years of experience in marketing and/or tendering, especially in the electrical, electronics, or industrial products sector.

Experience with IREPS, GeM, and eProcurement portals is essential.

Skills:

• Strong communication and technical writing skills.
• Hands-on experience with digital marketing tools (SEO, Google Ads, email marketing, WordPress).
• Familiarity with tender documentation, BOQ preparation, and government bidding norms.
• Proficient in MS Office, especially Excel, Word, and PowerPoint.
• Detail-oriented, deadline-driven, and proactive.

Statcon Electronics and Statcon Powtech are Equal Opportunity Employers and consider applicants for all positions without regard to race, color, religion or belief, age, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. We are committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.sindia.co.in. & www.powtech.in