Job role: Performance Marketing Executive
Location: On-site (Gurugram)
Company: Ichelon Consulting Group
Role type: Full-time
Required Experience- 1-2 Years
Ichelon Consulting Group is looking for a strategic and performance-driven performance marketing executive to lead and manage paid advertising efforts across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other social platforms. The ideal candidate will have a solid grasp of digital marketing strategies, conversion tracking, campaign analytics, and client communication.
Key Responsibilities
- Campaign planning & management:
- Create, manage, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max) and social platforms (Meta Ads, LinkedIn Ads, Snapchat Ads)
- Conduct keyword research, audience targeting, ad copywriting, and competitor benchmarking to ensure campaign effectiveness
- Conversion tracking & optimization:
- Set up event-based tracking using tools like Google Tag Manager for actions such as form submissions, calls, WhatsApp interactions, etc.
- Continuously optimize campaigns for cost per lead (CPL), return on ad spend (ROAS), click through rate (CTR), and quality score
- Coordinate with landing page and design teams to align creatives with campaign goals and conversion flows
- Reporting & analytics:
- Monitor campaign performance on a daily, weekly, and monthly basis
- Develop comprehensive performance reports using platforms like Google Analytics, Meta Business Manager, Looker Studio/Data Studio, and Excel
- Provide data-backed insights and strategic recommendations for scaling campaigns and improving ROI
- Client communication & coordination:
- Act as the main point of contact for assigned clients, providing regular updates, performance summaries, and strategic input
- Understand client goals, manage expectations, and proactively address concerns or changes in requirements
- Collaborate closely with internal teams to ensure deliverables meet client objectives and timelines
- Platform & industry awareness:
- Stay up to date with advertising platform updates, privacy policies (HIPAA awareness for healthcare is a plus), and emerging digital trends
About Company: Ichelon Consulting Group (ICG) is a healthcare-focused adtech and martech consulting firm dedicated to delivering process-driven solutions. It offers a comprehensive ecosystem for digital marketing, operational enhancements, and technology integration tailored to the healthcare sector. From CRM systems and WhatsApp chatbots to Business Intelligence (BI) tools and automation, ICG enables seamless marketing operations across online and offline channels. With a robust understanding of healthcare needs, the company addresses both frontend marketing and backend operational challenges. Through its holistic approach and data-driven solutions, ICG empowers clients to achieve sustainable growth, measurable outcomes, and long-term competitive advantages.
