Marketing Associate

Job Title – Marketing Associate

Key Responsibilities

CRM & Database Management

* Organize and update client records, contacts, and transaction history in CRM system.

* Create and automate follow-up sequences, email campaigns, and text campaigns.

* Schedule and manage client touchpoints including holiday greetings with personal touch.

* Ensure accurate segmentation and database hygiene.

Client Retention & Relationship Marketing

* Implement client appreciation and retention campaigns.

* Track client engagement and recommend strategies to improve retention and referrals.

* Assist with review generation campaigns for Google, Zillow, and other platforms.

Social Media & Content Support

* Coordinate the creation and scheduling of social media content.

* Upload and publish listing videos, reels, carousels, and promotional content.

* Assist with video editing, graphics, captions, and content distribution.

* Maintain content calendars and ensure consistent posting schedules.

Website & Digital Marketing Support

* Update website content, listings, testimonials, and marketing materials.

* Assist with lead capture integrations and website optimization.

* Monitor online inquiries and route leads appropriately.

* Support digital campaigns aimed at attracting relocation clients and out-of-state buyers.

Lead Generation & Community Outreach

* Assist in promoting listings across relevant online communities and Facebook groups.

* Support relocation-focused marketing initiatives targeting buyers moving to Florida.

* Research and identify new opportunities for lead generation and audience engagement.

Administrative & Marketing Coordination

* Coordinate marketing tasks with external vendors, designers, and content creators.

* Maintain organized marketing documentation and reporting.

* Provide weekly updates on campaign performance and CRM activities.

* Support additional marketing and administrative projects as required.

Required Qualifications

* Experience with CRM platforms (Follow Up Boss preferred).

* Knowledge of email marketing and marketing automation.

* Familiarity with social media platforms including Facebook, Instagram, and LinkedIn.

* Strong organizational and communication skills.

* Ability to work independently in a remote environment.

* Detail-oriented with excellent follow-through.

* Comfortable learning new tools and technologies.

US shift

Salary- 20-22k (4 hours)