Influencer

Key Responsibilities:

• Thought Leadership & Content Creation:
• Develop and distribute content (e.g., LinkedIn posts, blogs, videos, podcasts) that positions client brands as leaders in their industries.
• Collaborate with agency writers and strategists to co-author whitepapers, articles, or case studies.
• Share insights, data, and opinions on trends relevant to the client's target audience.
• Audience Engagement:
• Leverage your personal platform (LinkedIn, X/Twitter, YouTube, or newsletter) to promote content aligned with client goals.
• Engage in industry conversations to amplify visibility of client-sponsored thought leadership.
• Participate in live webinars, panel discussions, or virtual events as a branded expert.
• Campaign Collaboration:
• Partner with internal teams to understand client objectives and align your content accordingly.
• Collaborate on social amplification strategies, messaging, and performance goals.
• Provide creative input and feedback on campaign direction.
• Analytics & Reporting:
• Track and report on performance of influencer content (e.g., reach, engagement, leads).
• Use feedback to iterate and improve content resonance and audience alignment.

Qualifications:

• Established presence in B2B industries (SaaS, tech, fintech, HR, etc.) with an engaged professional audience.
• Strong understanding of B2B buyer personas, trends, and decision-making processes.
• Proven ability to create compelling, insight-driven content across digital formats.
• Excellent communication and storytelling skills.
• Comfortable working with brands and aligning messaging with client values.
• Past collaborations with agencies or B2B brands is a plus.