Roles and Responsibilities:
- Develop and execute influencer marketing campaigns that align with brand and client objectives.
- Identify, segment, and onboard influencers based on niche, audience demographics, and engagement metrics.
- Build and maintain strong relationships with influencers for ongoing collaborations.
- Craft clear, compelling, and personalized outreach messages to influencers for each campaign.
- Manage end-to-end influencer communications, including follow-ups and query resolution.
- Negotiate deliverables and pricing to optimize ROI within the allocated campaign budget.
- Maintain and regularly update the Influencer Management Sheet with complete influencer data.
- Track and ensure timely delivery of influencer content (posts, stories, reels, videos).
- Collaborate with internal teams to align influencer strategies with overall marketing plans.
- Analyze campaign performance and prepare reports with actionable insights.
Desired Candidate Profile:
- Passionate about influencer marketing and digital trends.
- Strong organizational and relationship-building skills.
- Ability to communicate effectively and negotiate with influencers.
- Comfortable managing multiple campaigns with tight timelines.
- Attention to detail with a proactive and result-oriented mindset.
Required Experience, Skills, and Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in influencer marketing or a similar role.
- Familiarity with social media platforms, influencer databases, and Excel-based reporting.
- Strong written and verbal communication skills.
- Experience working with paid and barter collaborations preferred.
