Dear Candidate,
We are hiring for the Influencer Marketing Specialist role-handling the below job responsibilities,
Job Title: Influencer Marketing Specialist (Executive)
Company: Brinton Pharmaceuticals Ltd.
Location: Kharadi, Pune.
Education Background: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1+ yrs
Salary: Best in Industry
Joining: Immediately
Job Description: Influencer Marketing Specialist
Position Overview: We seek a creative and relationship-driven Influencer Marketing Specialist to develop and execute influencer strategies that amplify our brand presence and drive engagement. The ideal candidate will have a strong understanding of influencer marketing trends, excellent communication skills, and the ability to manage multiple campaigns simultaneously.
Key Responsibilities:
- Influencer Strategy Development:
- Design and implement influencer marketing strategies that align with brand objectives and target audiences.
- Identify and build partnerships with influencers, profile handlers/account handlers, and brand advocates across various social media platforms (Instagram, YouTube & Amazon, etc.).
- Campaign Management:
- Plan, execute, and manage influencer campaigns from conception to completion, ensuring timelines and KPIs are met.
- Create brand-aligned content, briefing as per the current trend aligned with social media.
- Brief influencers on campaign goals, brand guidelines, driving the TAT, and deliverables.
- Relationship Building:
- Build and nurture long-term relationships with influencers and content creators.
- Negotiate contracts, deliverables, and compensation packages.
- Content Review & Amplification:
- Review influencer content to ensure it aligns with brand standards and campaign objectives.
- Coordinate with internal teams to amplify influencer content across owned channels.
- Analytics & Reporting:
- Track and measure campaign performance using metrics like reach, engagement, comment, and conversions.
- Generate reports with insights and recommendations to optimize future campaigns.
- Trendspotting & Innovation:
- Stay updated on influencer marketing trends, platform updates, and competitor activities.
- Identify emerging influencers and platforms to tap into new opportunities.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 1+ years of experience in influencer marketing or related roles.
- Strong understanding of social media platforms, influencer dynamics, and audience engagement.
- Excellent negotiation, communication, and relationship-building skills.
- Ability to manage multiple campaigns and deliver under tight deadlines.
Preferred Skills:
- Knowledge of social media analytics tools (e.g., Instagram Insights, YouTube Analytics).
- Strong copywriting and content evaluation skills.
- Familiarity with paid media and boosting influencer content.
To Apply:
Interested candidates should submit their resumes via email to [Confidential Information]. Please include Application for Influencer Marketing Specialist in the subject line.
