Company Description
Zynfo Digital empowers brands to thrive by blending cultural trends and target audience needs. Specializing in creative meme marketing and influencer partnerships, we drive meaningful engagement and measurable results. Our focus goes beyond virality, as we aim to foster relevance, build strong communities, and establish long-lasting connections that translate into business growth.
Role Description
This is a full-time, on-site role as an Influencer Marketing Manager, based in Mumbai. The role involves developing and executing influencer marketing strategies, identifying and collaborating with influencers and content creators, and fostering genuine relationships with them. Day-to-day responsibilities include managing campaigns, tracking performance metrics, analyzing engagement, and ensuring timely delivery of campaign goals. The role also requires strong communication and collaboration with internal and external stakeholders.
Qualifications
- Strong understanding of influencer marketing, digital marketing strategies, and campaign management
- Proficiency in social media platforms and tools to identify influencers and track performance
- Excellent communication, negotiation, and relationship-building skills
- Ability to analyze data, track engagement metrics, and interpret campaign effectiveness
- Creative thinking and problem-solving skills
- Bachelor's degree in Marketing, Communications, or a related field
- Prior experience in influencer marketing or digital marketing roles is a plus
- Passionate about trends, culture, and digital storytelling
