We're looking for a Senior Manager Influencer Marketing to lead all influencer initiatives for
Be Bodywise AND Man Matters AND Little Joys This role requires a mix of strategic thinking, execution excellence, and team leadership. You'll own a multi-crore quarterly budget, manage a team, and drive influencer led growth across key products.
You will work closely with Brand, Category, Channel and ECommerce teams to ensure influencers drive not just awareness, but also business impact.
Influencer Strategy AND Leadership
- Build and execute the influencer marketing roadmap for Be Bodywise
- Own quarterly budget planning, allocation, and optimization
- Lead product GTMs through influencer-first strategies
Campaign Planning AND Execution
- Own the end to end execution of influencer-driven campaigns
- Deliver high quality, on-brand content that resonates with consumers
- Continuously experiment with content formats and platforms to maximize impact
- Develop compelling campaign narratives
- Oversee product seeding initiatives to maximize visibility and trial among influencers
Partnerships AND Relationships
- Build and nurture strong relationships with creators, agencies, and external partners
- Negotiate contracts and ensure smooth execution with external stakeholders
- Develop long-term partnerships that strengthen brand credibility and reach
Performance Analytics AND Optimization
- Define KPIs for influencer collaborations and track performance metrics
- Leverage insights and data to optimize future campaigns, ensuring continuous improvement
- Present performance reports and actionable recommendations to senior leadership
Team Leadership
- Lead, mentor, and grow a team of influencer marketing professionals
- Drive team independence, accountability, and creative problem-solving
- Foster a culture of experimentation, learning, and speed
Cross-Functional Collaboration
- Work closely with Channel, Category, Brand and E-commerce teams to align influencer marketing with overall brand priorities
- Sync on product focus, seasonal priorities, and platform dynamics
- Feed influencer learnings back into broader brand-building efforts
What We're Looking For
- upto 9 years of experience in influencer marketing
- Strong understanding of D2C brands and performance-driven influencer campaigns
- Proven ability to manage large budgets and scale influencer programs
- Strong people management and leadership experience
- A creative thinker with a data-driven mindset
- Thrives in a fast-paced, high-growth environment with a high bias for action
Why Join Us
- Lead influencer marketing for one of India's fastest-growing brands
- Opportunity to drive impact at scale across multiple product categories
- Be part of a young, ambitious, high-ownership team shaping the future of health & wellness in India
