Company Description
Zynfo Digital specializes in driving brand growth through innovative meme marketing and influencer-driven content strategies. We help brands turn attention into meaningful engagement and cultural relevance, ultimately leading to impactful conversions and tangible results. At Zynfo Digital, we focus on creating strong connections, fostering community, and achieving long-term relevance for our partners. Our goal is not just to go viral, but to deliver measurable success grounded in a sustainable approach.
Role Description
This is a full-time, on-site role based in Mumbai for an Influencer Marketing Manager. The individual will oversee influencer collaboration strategies, identifying and building relationships with influencers across various platforms. Responsibilities also include executing campaigns, monitoring their performance, analyzing results, and reporting ROI insights to relevant stakeholders. Working closely with other teams, the Influencer Marketing Manager will ensure content aligns with Zynfo Digital's brand vision and resonates with target audiences.
Qualifications
- Skills in Influencer Outreach, Relationship Management, and Contract Negotiation
- Experience in Campaign Strategy, ROI Analysis, and Content Collaboration Management
- Knowledge of Social Media Platforms, Digital Trends, and Audience Engagement
- Familiarity with Data Analytics, Performance Tracking, and Reporting Tools
- Proficiency in Communication, Organization, and Time Management
- A high level of creativity and strategic thinking
- Bachelor's degree in Marketing, Communications, or related fields is preferred
- Previous experience in influencer marketing or digital marketing roles is an advantage
