Influencer Marketing Manager

Job description

Job Title: Influencer Marketing (will change as per requirements/ experience)

Location: Kandivali, Mumbai (on-site)

Company: 3Folks Media

Positions Available:

Entry to Junior Level: 1-2 years of relevant experience

Mid to Senior Level: 3-7 years of relevant experience

About Us: 3 Folks Media is a leading influencer marketing agency that bridges the gap between brands and their audiences through authentic creator partnerships. Our dynamic team works across diverse sectors, including consumer brands and the music industry, creating impactful campaigns that drive meaningful engagement and results.

Position Overview: We're looking for an enthusiastic Influencer Marketing Specialist to join our growing team. The role offers the unique opportunity to work across both our brands and music departments, helping to develop and execute innovative influencer campaigns. The ideal candidate will have a passion for social media, a keen eye for trending content, and experience in identifying and managing creator partnerships.

Key Responsibilities:

· Scout and evaluate potential influencers across various social media platforms (Instagram, YouTube, Twitter) for both brand collaborations and music promotions

· Build and maintain a comprehensive database of influencers, including their demographics, engagement rates, and previous collaboration history

· Develop targeted outreach strategies and negotiate partnership terms with creators and their management

· Create detailed campaign briefs and coordinate with influencers to ensure deliverables align with client objectives

· Monitor ongoing campaigns and maintain regular communication with creators to ensure timely content delivery

· Track campaign performance metrics and prepare analytical reports for clients

· Stay current with platform updates, trending content formats, and emerging creators in both brand and music spaces

· Coordinate with internal teams to ensure smooth campaign execution and content approval

· Assist in developing innovative campaign concepts that align with current social media trends

Qualifications:

· Bachelor's degree in Marketing, Communications, Media Studies, or related field

· 1-2 year of experience in influencer marketing or digital marketing is a must

· Demonstrated experience in identifying and evaluating influencer profiles across different social media platforms

· Proven track record of successful influencer campaign execution

· Strong understanding of social media metrics, engagement rates, and content performance indicators

· Knowledge of music industry trends and digital music marketing is a plus

· Excellent communication and negotiation skills

· Strong project management abilities and attention to detail

· Ability to work flexible hours when needed for campaign coordination

Required Skills:

· Proficiency in social media analytics tools and reporting platforms

· Experience with campaign management

· Excellent interpersonal and relationship-building abilities

· Knowledge of current content trends and platform-specific best practices

Preferred Experience:

· Previous work with music artists or record labels

· Experience in creator relations

Work Environment:

· Dynamic, fast-paced agency setting

· Opportunity to work with both established brands and emerging artists

· Flexible work arrangement between brands and music departments

· Collaborative team environment with opportunities for growth

3 Folks Media is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.