About The Opportunity
A fast-growing talent-tech and career services company operating in the education and professional development sector. We build data-driven talent solutions and creator-led campaigns that connect learners, early-career professionals, and hiring partners across India.
We are hiring an on-site Influencer Marketing Associate to own creator outreach, execute high-impact influencer campaigns across Instagram, YouTube and TikTok, and drive measurable engagement and conversion from creator partnerships.
Role & Responsibilities
- Identify, vet, and onboard content creators and micro-influencers aligned with campaign objectives and brand voice.
- Manage end-to-end influencer campaignsbriefing creators, coordinating content calendars, tracking deliverables, and ensuring on-time execution.
- Negotiate and manage creator agreements, usage rights, deliverables, and payment schedules in coordination with legal/finance teams.
- Monitor campaign performance using platform analytics and UTM tracking; generate actionable reports on engagement, reach, CPL, and ROI.
- Collaborate with social, content, and product teams to translate campaign learnings into creative guidelines and iterative optimizations.
- Maintain strong creator relationshipsprovide feedback, resolve issues, and identify long-term ambassador opportunities and scalable formats (UGC, reviews, livestreams).
Skills & Qualifications
Must-Have
- Hands-on experience executing influencer or creator campaigns across Instagram, YouTube, and TikTok.
- Proficiency in outreach and negotiation with creators, including drafting briefs and managing deliverables.
- Ability to analyze campaign metrics and create concise performance reports (engagement, reach, conversions, ROI).
- Familiarity with creator management workflows and platforms (sourcing, tracking, payments).
- Strong organizational skills to manage multiple concurrent campaigns and creator cohorts.
- On-site presence in India and willingness to travel for creator shoots or events as required.
Preferred
- Experience with CreatorIQ, Traackr, Upfluence, or similar creator platforms.
- Background in performance marketing, UGC production, or social media content creation.
- Familiarity with Google Analytics, UTM tagging, and basic Excel/Google Sheets modeling.
Benefits & Culture Highlights
- Work on high-visibility campaigns that directly impact user acquisition and employer-engagement metrics.
- Collaborative, fast-paced team with clear ownership and opportunities to grow into senior influencer or creator lead roles.
- On-site role with structured mentorship, regular creative workshops, and performance-linked rewards.
Location: On-site India (local office).
Hiring company: Career Bloc.
To apply, bring examples of past influencer campaigns, creator briefs, or performance reports that demonstrate your impact on engagement and conversion.
Skills: social media analytics,influencer outreach,influencer marketing,campaign management,performance reporting,contract negotiation,influencer
