Growth Marketing Manager

Organic Growth | SEO | Content | Analytics

Experience: 4–6 years

Location: Office at Indiranagar, Bangalore

About Skill IQ

Skill IQ is building AI-led platforms that help enterprises assess, coach, and improve human capability at scale.

Our products include AI Coach, AI Interviewer, AI Proctoring, and other simulation-led performance intelligence solutions used across hiring, learning, sales readiness, customer-facing teams, and workforce capability development.

We work with enterprises that want to move beyond traditional interviews, LMS completion, classroom training, and generic assessments — and instead measure whether people can actually perform in real-world situations.

We are now looking for a sharp, hands-on Growth Marketing Manager who can help us build Skill IQ's global organic growth engine.

About the Role

This is not a pure SEO role, not a pure content role, and not a pure social media role.

This is a strategy-plus-execution role for someone who can think deeply, write clearly, use modern SEO and analytics tools, and translate complex AI products into simple, powerful narratives for CHROs, L&D leaders, Talent Acquisition heads, business leaders, partners, and investors.

You will work closely with the founders to sharpen Skill IQ's positioning, then convert that strategy into website content, SEO pages, blogs, thought leadership, case studies, LinkedIn content, and organic demand-generation campaigns.

You will not be expected to design or code the website yourself. We have designers, product managers, and technology teams for that. But you must be able to define what needs to be created, why it needs to be created, how it should be structured, and whether it is working.

What You Will Own1. Positioning & Messaging

You will help define how Skill IQ is understood in the market.

This includes:

• Sharpening the positioning of Skill IQ as an AI-led performance intelligence platform
• Creating clear messaging for AI Coach, AI Interviewer, AI Proctoring, and future products
• Translating founder-level thinking into simple, compelling market narratives
• Creating messaging that resonates with CHROs, L&D heads, Talent Acquisition leaders, business heads, partners, and investors
• Ensuring that Skill IQ stands out from LMS platforms, assessment tools, interview tools, and generic AI roleplay products

2. Website Growth Strategy

You will treat the website as Skill IQ's primary organic sales asset.

You will own:

• Website content architecture
• Homepage messaging direction
• Product page content direction
• Industry page strategy
• Use-case page strategy
• Case study page structure
• Landing page briefs
• CTA strategy
• Conversion improvement
• Coordination with design, product, and development teams

You should be able to create strong page briefs and wireframe-level direction that our internal team can convert into design and website pages.

3. SEO & Organic Growth

You will own organic discoverability and search performance.

You should be hands-on with:

• Keyword research
• Competitor analysis
• Content gap analysis
• SEO content planning
• Technical SEO audits
• Internal linking strategy
• Metadata optimization
• Search Console analysis
• Blog optimization
• Landing page optimization
• Ranking and traffic tracking

You should be comfortable using tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, Google Keyword Planner, Microsoft Clarity / Hotjar, LinkedIn Analytics, and similar platforms.

4. Content Strategy & Creation

You will build and manage Skill IQ's content engine.

This includes:

• SEO blogs
• Founder LinkedIn posts
• Thought-leadership articles
• Website copy
• Case studies
• Product explainers
• Industry pages
• Use-case pages
• Email/newsletter content
• Short video scripts
• Webinar or event content
• Sales enablement content

The content must not be generic. It should help Skill IQ build authority in AI-led hiring, AI coaching, simulation-based learning, workforce readiness, and performance intelligence.

5. Analytics & Continuous Improvement

You will measure whether the strategy is working and continuously improve it.

You will track:

• Organic traffic
• Keyword rankings
• Search impressions and CTR
• Branded search growth
• High-intent page visits
• Demo requests
• Contact form submissions
• CTA clicks
• Time on page
• Scroll depth
• LinkedIn engagement from target audiences
• Website conversion rate
• Source-wise traffic quality

You should be able to look at data and decide what needs to change — messaging, page structure, content topics, SEO focus, internal linking, CTA placement, or distribution strategy.

What We Are Looking For

We are looking for someone with:

• 4–6 years of experience in B2B SaaS, enterprise tech, HRTech, EdTech, AI, consulting-led businesses, or high-growth startups
• Strong writing ability in English
• Clear business thinking and strong articulation
• Hands-on SEO and analytics experience
• Ability to understand complex products and simplify them for enterprise buyers
• Strong storytelling ability
• Good taste in premium B2B content and website experience
• Comfort working directly with founders
• Ability to work with designers, product managers, developers, and writers
• High ownership, curiosity, and execution discipline
• Interest in AI, enterprise learning, hiring, coaching, and workforce transformation

This Role Is Right for You If

• You enjoy both strategy and execution
• You can write clearly for senior business audiences
• You can open SEO tools and independently analyze what is working
• You understand that content is not just writing — it is positioning, distribution, trust-building, and conversion
• You like working in a startup environment where you can own outcomes
• You can turn a complex founder conversation into a sharp website page, blog, LinkedIn post, or campaign idea
• You want to help build a global B2B AI brand from India

This Role Is Not Right for You If

• You only want to manage social media posts
• You only want to run paid ads
• You only want to write blogs without owning performance
• You need a large team to execute
• You are uncomfortable with ambiguity
• You do not enjoy using analytics and SEO tools
• You prefer a narrow marketing role instead of a broad ownership role

What Success Looks Like

In this role, success means:

• Skill IQ's positioning becomes sharper and easier to understand
• The website becomes clearer, stronger, and more conversion-oriented
• Organic traffic from relevant enterprise audiences increases
• Skill IQ starts ranking for important AI coaching, AI interviewer, simulation, and workforce capability topics
• Founder-led LinkedIn content becomes more consistent and strategic
• CHROs, L&D leaders, TA heads, and business leaders understand Skill IQ faster
• Sales conversations become easier because prospects already understand our value
• Organic inbound interest starts increasing from India, Middle East, Australia, Africa, and other international markets