Founding Marketing Lead - Digital Health & Wellness (Core Team, India)

About Zumlo

Zumlo is a digital well-being companion that helps people understand themselves better and take small, meaningful steps toward balance every day.It's not another wellness app — it's an AI-powered ecosystem that personalizes activities, reflections, and guidance across mental, emotional, physical, and spiritual well-being.

We're post-MVP, backed by the Founder Institute, and led by a founder with 20+ years of experience in technology and product innovation. Our goal: to build the operating system for well-being — a living, learning system that evolves with every person it supports.

The Role

We're looking for a Founding Marketing Lead (India) — a strategic and hands-on marketer who can think big, move fast, and build with purpose. You'll help shape how Zumlo tells its story, reaches people, and grows — across both the US and India markets.

It's a rare role that blends creativity, analytics, and empathy: part brand builder, part growth operator, part storyteller.

You will:

• Define and execute Zumlo's marketing strategy — from brand and growth to community and partnerships.
• Lead multi-channel campaigns (social, content, paid, and organic) that connect emotionally and perform commercially.
• Craft Zumlo's voice and narrative, ensuring consistency across all touchpoints.
• Run growth experiments and identify what drives awareness, engagement, and retention.
• Collaborate closely with product and design to align storytelling with user experience.
• Bridge India-based execution with US market understanding — tailoring what we say and how we grow.

What We're Looking For:

• 7–10 years of experience in B2C or B2B2C marketing (experience in health, wellness, or consumer tech a plus).
• Proven ability to plan and execute end-to-end marketing campaigns — both brand and performance.
• Strong storytelling and communication skills; you can turn insights into ideas that move people.
• Experience working with US audiences or global teams.
• A balance of strategic thinking and hands-on execution.
• Background with leading companies or top-tier academic institutions (Ivy League or equivalent) preferred — we value strong foundations and exposure to high-performing environments.
• Curious, creative, data-aware, and driven by impact.

What Will Make You a Great Fit

• A natural interest in health, wellness, or psychology.
• You think outside the box — and often create new ones.
• You care about people and ideas in equal measure.
• You're proactive, resourceful, and comfortable in early-stage ambiguity.
• You believe great marketing feels human.

Why Join

You'll help define how the world experiences Zumlo — shaping a global brand that connects purpose with performance. This is a chance to build something meaningful, creative, and lasting — right from India, in collaboration with a global team.

Compensation: Competitive for the India market. Additional equity or performance-based rewards may be considered based on impact and long-term fit.

If this sounds like you — we'd love to connect.