Job Title: Email Marketing Specialist
Location: Mumbai
Department: Marketing
Shift Timings: 12:00 PM 9:00 PM
Notice Period: Up to 30 days
Job Summary
We are looking for a highly skilled and detail-oriented Email Marketing Executive to manage end-to-end email marketing campaigns. The candidate will be responsible for planning, executing, analyzing, and optimizing email communication that drives engagement, leads, and conversions across target audiences.
Key Responsibilities
- Develop and execute email marketing campaigns including planning, audience segmentation, content creation & A/B testing.
- Manage end-to-end delivery of email campaigns using email automation tools (e.g., Mailchimp, HubSpot, SendGrid, Zoho Campaigns).
- Monitor campaign performance metrics such as open rate, CTR, bounce rate, conversion rate & unsubscribe trends.
- Create persuasive and engaging copy tailored to multiple audience segments.
- Conduct regular database hygiene: list segmentation, lead nurturing, and removal of inactive/bounced contacts.
- Collaborate with design, content, and sales teams to ensure alignment with business objectives.
- Implement personalization and automation workflows to increase email engagement.
- Drive conversion-focused landing pages aligned with campaign goals.
- Ensure compliance with email marketing best practices and regulations (GDPR/Spam Act/CAN-SPAM).
- Analyze campaign insights to provide weekly/monthly performance reports and optimization suggestions.
Required Skills & Experience
- Min 6 years of proven experience in email marketing or digital marketing roles.
- Strong knowledge of email automation platforms (Mailchimp/HubSpot/etc.).
- Excellent command over English content writing, proofreading & campaign messaging.
- Basic knowledge of HTML & email templates.
- Understanding of CRM platforms and lead management.
- Analytical mindset with familiarity in using reporting tools like Google Analytics, Power BI, etc.
- Knowledge of marketing automation, drip campaigns & lead scoring.
Preferred Qualification
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Certifications in Email Marketing or Digital Marketing (Google, HubSpot, Meta etc.) are added advantages.
Soft Skills
- Strong communication and collaboration skills
- Creative approach toward segmentation & user engagement
- Time-management and ability to meet deadlines
- Results-driven and proactive mindset
Apply Now -
Share you CV on [Confidential Information] or 9326048063
