Email Marketing Specialist

Location: Seawoods, Navi Mumbai

Experience: 47 years

CTC: 5lpa - 8lpa

Department: Marketing

Reports To: Marketing Manager / Head of Digital Marketing

About the Role:

We're looking for a HubSpot Expert who can own our email marketing strategy and execution end-to-end. You'll be responsible for planning, creating, optimizing, and reporting on campaigns that nurture leads, engage customers, and drive measurable growth. This role requires a strong command of HubSpot's marketing automation tools, data-driven decision-making, and a deep understanding of lifecycle marketing.

Key Responsibilities:

Strategy & Planning

Develop and execute data-driven email marketing strategies aligned with business goals.

Define audience segmentation, personalization, and automation workflows across the customer lifecycle.

Collaborate with marketing, design, and sales teams to align email content with broader campaigns and lead-nurture strategies.

Plan and implement A/B testing frameworks to optimize content, subject lines, and send times.

Execution & Optimization

Build and manage HubSpot email campaigns, automation workflows, landing pages, and forms.

Ensure all email communications follow best practices in deliverability, compliance (CAN-SPAM, GDPR), and brand tone.

Monitor campaign performance, track KPIs (open rates, CTR, conversion rates), and optimize for continuous improvement.

Maintain a clean and organized CRM manage data hygiene, lead scoring, and contact segmentation.

Analytics & Reporting

Produce regular campaign performance reports with actionable insights.

Analyze customer behavior and engagement trends to refine messaging and cadence.

Present findings and recommendations to leadership for strategic decision-making.

Kindly mail your Resumes @[Confidential Information]