Key Responsibilities:
Email Campaign Strategy:
- Develop and execute email marketing strategies aligned with business goals.
- Collaborate with cross-functional teams (e.g., marketing, sales, product) to create targeted campaigns.
Content Creation and Design:
- Work with designers and copywriters to create compelling email content.
- Ensure email templates are visually appealing, mobile-friendly, and consistent with brand guidelines.
Audience Segmentation:
- Analyze customer data to segment audiences for personalized messaging.
- Use CRM tools to manage and refine email lists.
Performance Analysis:
- Track and analyze key performance metrics (e.g., open rates, click-through rates, conversions).
- Generate reports and provide actionable insights to improve campaign effectiveness.
A/B Testing:
- Conduct A/B tests to optimize subject lines, content, and design.
- Implement findings to enhance future campaigns.
Compliance and Best Practices:
- Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
- Stay updated on industry trends and best practices.
Automation and Tools:
- Utilize email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp) to automate workflows.
- Implement triggered campaigns based on user behavior.
Collaboration:
- Partner with the analytics team to understand customer behavior and refine strategies.
- Work closely with sales teams to align email campaigns with broader business objectives.
What we are looking for
Qualifications:
- Bachelor s degree in marketing, Communications, or a related field.
- Proven experience in email marketing strategy and execution.
- Proficiency in email marketing platforms and CRM tools.
- Strong analytical skills and ability to interpret data.
- Excellent written and verbal communication skills.
- Knowledge of HTML/CSS for email design is a plus.
Desired Skills:
- Experience with B2B email marketing (if relevant to Arrow Electronics business model).
- Familiarity with technology or electronics industry trends.
- Ability to manage multiple projects and deadlines.
