Director, Generative Engine Optimization

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations be future ready. We offer accelerated, global growth opportunities for talent that's bold, industrious and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship, and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com

Looking to jump-start your career

We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast track career where you can grow along with Indegene's high-speed growth.

We are purpose driven. We enable healthcare organizations be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

If this excites you, then apply below.

Director, Generative Engine Optimization (GEO) –

Commercial Excellence I Life Sciences

Location: Bangalore, India (Hybrid)

Role Overview

This is a senior P&L leadership role. As Director – GEO (Commercial Excellence), you will build and lead Indegene's Generative Engine Optimization practice — owning end-to-end responsibility across capability building, team development, client delivery, revenue growth, and go-to-market solutioning. You will define how Indegene and its life sciences clients achieve discoverability, authority, and trust in an AI-first search world spanning ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and emerging LLM-based platforms.

You will operate at the intersection of AI, digital search, regulated content strategy, and pharma commercial excellence — with the mandate to build a world-class GEO practice that becomes a material contributor to Indegene's digital services revenue.

Key Responsibilities

Practice Leadership

• Own the GEO practice P&L — drive revenue targets, gross margin, and practice profitability in alignment with business goals.
• Develop and execute the practice's annual operating plan including headcount strategy, investment priorities, and revenue pipeline.
• Lead commercial conversations and solution design for GEO-led engagements across Indegene's pharma and medtech client portfolio.
• Accountable for delivery quality, client satisfaction, and renewal/upsell across all active GEO mandates.

Go-to-Market (GTM) Solutioning

• Architect Indegene's GEO GTM proposition — define service offerings, pricing models, and competitive differentiation for the market.
• Partner with sales, account management, and marketing teams to drive new business development and pipeline through GEO-led solutions.
• Lead proposal responses, capability presentations, and solution workshops for prospective and existing clients at senior stakeholder levels.
• Develop thought leadership positioning — white papers, conference presentations, and POVs — that establish Indegene as the authority in life sciences GEO.

Capability Building & Center of Excellence

• Establish and scale a GEO Center of Excellence (CoE) — defining methodologies, playbooks, tool stack, and quality benchmarks.
• Build proprietary GEO frameworks for the life sciences context: entity optimization, LLM content attribution, structured data strategies, and E-E-A-T authority models.
• Drive continuous innovation by tracking the rapidly evolving LLM search landscape and translating insights into Indegene's service evolution.
• Integrate GEO capability with Indegene's broader digital services — content, omnichannel, data, and technology — to create integrated offerings.
• Act as the senior capability voice in high-stakes client conversations — from first pitch to active account steering committees, across pharma brand, digital, and medical leadership audiences

Team Leadership & Talent Development

• Recruit, lead, and mentor a high-performing GEO & SEO team of content strategists, technical SEO specialists, data analysts, and AI practitioners.
• Set clear goals, career development paths, and performance frameworks for the team; build a culture of accountability, learning, and innovation.
• Drive hiring plans in alignment with business growth; build bench strength ahead of demand.
• Foster knowledge-sharing, certification programs, and upskilling initiatives across the broader digital community at Indegene.

Client Delivery & Digital Transformation

• Shape & oversee end-to-end delivery of GEO engagements across the client portfolio — scoping the right construct, defending the approach, and translating technical recommendations into commercial outcomes clients can act on (from discovery and strategy to execution, measurement, and optimization)
• Guide clients through AI-first content transformation: restructuring content supply chains, governance models, and publishing workflows for LLM discoverability.
• Navigate MLR/MedLegal processes with confidence, ensuring all strategies meet regulatory requirements while maximizing search and AI performance.
• Lead senior client relationships (C-suite, VP level) with executive presence, strategic storytelling, and outcome-driven account management.

GEO Evolution

• Lead Indegene's migration toward a GEO-first paradigm — evolving measurement, tooling, and talent accordingly.
• Define and monitor next-generation performance metrics: AI citation rate, LLM content coverage, entity authority score, and AI share of voice.

Qualifications & Experience

Education

• MBA from a premier institution — IIMs, ISB, XLRI, SPJIMR, MDI, or equivalent top-tier global business school. Strongly preferred.
• Bachelor's degree in Engineering, Computer Science, Life Sciences, Pharmacy, or a related discipline.
• Certifications in Digital Marketing, SEO/GEO, AI/ML, or Analytics (Google, BrightEdge, Moz, HubSpot) are an advantage.

Experience Profile

• 11+ years of progressive experience in digital strategy and transformation (SEO, digital strategy, content strategy, digital marketing) — with at least 5+ years in leadership roles of a search or visibility practice.
• Minimum 2-3 years of demonstrated hands-on experience in GEO, LLM content strategy, or AI-driven search optimization.
• Strong command of how search visibility was built in the pre-LLM era, because the fundamentals still apply
• Proven track record of building and scaling digital practices or teams in a consulting, services, or technology company.
• Experience owning revenue targets and client P&Ls at the Director level or equivalent.
• Client-facing credibility at the senior level — comfortable in a room with pharma brand, digital, or medical leadership, able to hold a capability-level conversation without leaning on the delivery team
• Ability to operate in a matrixed commercial environment, working across capability leads, account teams, and senior leadership

Life Sciences Domain (Must Have)

• Deep, demonstrated expertise in the life sciences digital ecosystem — pharma, biotech, medtech, or healthcare services.
• Strong familiarity with HCP engagement, DTC marketing, omnichannel pharma strategy, and MLR/MedLegal review processes.
• Understanding of pharma commercial excellence, therapy area brand strategy, regulatory frameworks (FDA, EMA, CDSCO), and patient/HCP journey design.

Technical & Functional Skills

• Entity optimization, Schema.org structured data, knowledge graph integration, LLM content attribution, prompt-influenced content architecture. GEO & AI Search:
• Technical SEO, semantic SEO, E-E-A-T, Core Web Vitals, content architecture, international SEO at enterprise scale. SEO:
• SEMrush, Profound, Ahrefs, BrightEdge, Conductor, Screaming Frog, Google Analytics 4, Search Console, Looker Studio. Tools:
• Working knowledge of ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and Claude for content testing and GEO monitoring. AI Platforms:
• P&L management, team building, GTM solutioning, executive stakeholder management, and client advisory at senior levels.

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate's merit and qualification

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.