Digital Marketing Specialist- Bengaluru Location. Immediate Joiner
Shift: Aligned to US Time Zone 5:30 PM to 2:30 AM IST
Experience: 45 Years
Employment Type: Full-time
Role Description
WisdomSquare Technologies is looking for an experienced Digital Marketing Specialist with 45 years of hands-on experience in Paid Advertising and Performance Marketing.
We're looking for a go-getter who is highly adaptable to new marketing technologies and has strong exposure to AI-enhanced marketing techniques for campaign optimization, audience targeting, and automation. This role requires someone who can manage multiple campaigns simultaneously, work closely with international clients, and deliver data-driven marketing performance.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across multiple platforms.
- Manage and scale campaigns on:
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads and other performance channels.
- Use AI-powered tools and automation to improve campaign performance, targeting, and reporting.
- Conduct keyword research, competitor analysis, and audience segmentation.
- Optimize conversion rates and landing page performance.
- Monitor campaign KPIs, including ROAS, CPA, CTR, and conversions.
- Build data-driven marketing strategies for US-based clients.
- Collaborate with SEO, content, and development teams for integrated campaigns.
- Generate performance reports and actionable insights.
- Stay updated with emerging AI marketing tools and digital advertising trends.
Required Skills & Experience
- 45 years of experience in Digital Marketing, primarily focused on Paid Ads / Performance Marketing.
- Proven experience managing campaigns on:
- Google Ads (preferred)
- Meta Ads Manager
- LinkedIn Ads
- Strong understanding of:
- Conversion tracking
- Marketing funnels
- Retargeting strategies
- A/B testing
- Experience with AI-assisted marketing tools, automation platforms, and analytics tools.
- Familiarity with tools such as:
Google Analytics
Google Tag Manager
SEMrush / Ahrefs
AI marketing tools (ChatGPT, automation tools, AI ad optimization tools).
Ideal Candidate Profile
We are looking for someone who:
- Has a strong performance marketing mindset
- Demonstrates a go-getter attitude and ownership
- Is a quick learner and adapts to new AI-driven marketing techniques
- Can manage multiple campaigns and priorities simultaneously
- Has strong analytical and problem-solving skills
- Is comfortable working US shift (5:30 PM 2:30 AM IST)
- Prefers on-site collaboration
