Digital Marketing Specialist

About the Job:

We are looking for a passionate and dynamic experienced digital marketing Professional to join our Marketing team at Manipal Hospitals!

About Manipal Hospitals:

As a pioneer in healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 8 million patients annually, with a focus on providing affordable, high-quality healthcare services. Manipal's integrated network today has a pan-India footprint of 49 hospitals across 24 cities with 12,600 licensed beds, and a talented pool of 11,000+ doctors and an employee strength of over 34000.

Manipal Hospitals provides comprehensive curative and preventive care for a multitude of patients from around the globe. Manipal Hospitals is AAHRPP accredited and most of the hospitals in its network are NABH, NABL, ER, Blood Bank accredited and recognized for Nursing Excellence.

Role: Digital Marketing

Location: Old HAL Airport Road, Bengaluru, Karnataka

To Formulate Digital marketing strategies in order to increase Digital Business & brand visibility. To improve online brand positioning of the business and also to succeed in achieving business goals which requires to work closely with cross-functional and business teams to create and deliver effective digital marketing programs, campaigns and events.

DUTIES & RESPONSIBILITIES

• To increase the Digital Business through Google adwords (Paid Ads). By Tracking the leads and converting them through a process of conversion. Also, to Increase the business through other digital channels like Target marketing,
• Re-Marketing, Custom Audience. Creating hyper local target marketing campaigns enabling predicting analytics techniques to pin point the user and customized the campaign for the individual's which results in better conversion rate.
• Drive Social Media Marketing Campaigns, Awareness Campaigns, Lead Generation Campaigns, Event Creation, and to increase the footfall in OPDs & IPs through Social Media Campaigns.
• Develop and manage the seasonal content strategy and plan/schedule the same. Thinking beyond the basics on social media and manage brand to develop a meaningful Social personality. Identify and tap into new channels to optimize ROI and increase revenue growth.
• Tracking performance of the website & SEO coming from paid and organic mediums which includes site traffic, banner advert performance and back links through Google Analytics. Also Enabled the Marketing Automation CRM which helps identifying the source of online leads and conversion.
• Handle Online aggregators business and other online business conversion channels. (Practo, Credihealth, Justdial etc).

SKILLS AND KNOWLEDGE

Digital Marketing, Google AdWords (SEM), Google Display AD, Re-Marketing, Mobile AD Marketing, Social Media Marketing, Marketing Analytics, SEO, ORM, Website Management, GMB, Blogs & Content writing, In app marketing, affiliate online marketing, Influencer marketing, Digital process automation through CRM & Lead Management, Digital Tools like Google Search Console, Google Analytics, Google Data Studio & SEM Rush. Digital lead handling & CRM.

What We Are Looking For:

• Graduate/MBA
• Minimum 5 years of experience predominantly in Digital Marketing
• Strong communication skills, both oral and written

Note: There is no Policy of Work from home.

How to apply: Ready to make your mark with us Apply now by sending your resume to the link below :

Career | Manipal Hospitals