Are you ready to shape digital visibility, optimize emerging search experiences, and drive performance across both traditional and AIpowered search platforms
At Zygo Navitar, your expertise will support our core values of curiosity, collaboration, persistence, and confidence. For over 50 years, Zygo Corporation, headquartered in Middlefield, CT, has been a global leader in designing and manufacturing advanced optical metrology systems, ultraprecise optical components, and complex electrooptical systems and assemblies.
As a
Digital Marketing Specialist, you will be a performancedriven contributor responsible for executing and optimizing SEO, paid search (SEM), and emerging AIdriven search strategies. This role is ideal for a handson digital marketer with a strong foundation in traditional SEO and PPC who is eager to expand into Answer Engine Optimization (AEO) and entitybased search optimization.
Key Responsibilities
- Execute SEO initiatives including keyword research, onpage and technical optimization, content recommendations, and performance tracking to improve organic visibility.
- Plan, launch, manage, and continuously optimize paid search campaigns across Google Ads to drive qualified traffic and measurable results.
- Optimize content and digital assets for AIdriven and answerbased search experiences, including featured snippets, People Also Ask, zeroclick results, and AI search platforms.
- Strengthen brand and entity presence across Google Knowledge Panels, Knowledge Graph signals, Maps, and semantic search ecosystems using schema and structured data.
- Implement tracking and reporting solutions, including UTMs, pixels, conversion events, dashboards, and performance reports using GA4, Looker Studio, and related tools.
Required Skills & Qualifications
- 24 years of handson experience in SEO and PPC (required)
- Strong understanding of Answer Engine Optimization (AEO) with experience optimizing for featured snippets and AIpowered search platforms (required)
- Working knowledge of entity optimization, Knowledge Graph signals, and schema markup
- Proficiency with Google Ads, Google Search Console, GA4, Ahrefs, and Looker Studio
- Strong analytical skills with the ability to translate data into insights and recommendations
- Basic knowledge of HTML and familiarity with WordPress or other CMS platforms
- Clear, effective communicator with strong collaboration skills
Bring your passion and commitment to Zygo (can change to Zygo Navitar), where we are curious, collaborative, persistent, and confident, where safety and quality guide every step of our journey. Grow with us as we solve complex challenges, inspire confidence, and drive excellence in manufacturing.
Are you ready to expand the boundaries of possibility, simplify the complex, and embody the values that define our success We welcome your unique perspective and invite you to join us!
We offer competitive compensation, benefits, retirement (401k), and paid time off programs. Compensation and position level will be set based on experience.
AMETEK, Inc. is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales over $7.5 billion.
AMETEK is committed to making a safer, sustainable, and more productive world a reality. We use differentiated technology solutions to solve our customers most complex challenges. We employ 22,000 colleagues, in 35 countries, that are grounded by our core values: Ethics and Integrity, Respect for the Individual, Inclusion, Teamwork, and Social Responsibility. AMETEK is a component of the S&P 500. Visit https://www.ametek.com/careers for more information.
