Digital Marketing Specialist

Company Overview:

Martech Minds Private Limited is a leading digital marketing company located in Anna Nagar, Chennai. We specialize in building revenue-driven marketing systems for B2B and D2C brands using paid media, automation, and performance marketing strategies.

We are looking for a results-driven Digital Marketing Specialist (Growth & Performance Marketing) who understands how to turn ad spend into qualified leads, conversions, and revenue.

Job Title: Digital Marketing Specialist

Location: T.Nagar, Chennai (On-site)

Company: Martech Minds Private Limited

Job Description:

We are seeking a highly analytical and execution-focused Growth Marketing & Performance Specialist with 2–5 years of experience. The ideal candidate should have strong hands-on expertise in Meta Ads, Google Ads, LinkedIn Ads, Conversion Optimization, and Marketing Automation systems.

You will be responsible for building, executing, and optimizing lead generation and conversion funnels for Martech Minds and our clients. This role is focused on performance, pipeline generation, and revenue growth — not just campaign execution.

Key Responsibilities:

Paid Media & Campaign Execution

• Plan, execute, and optimize campaigns across Meta Ads, Google Ads, and LinkedIn Ads
• Build full-funnel strategies (Awareness → Consideration → Conversion)
• Manage budgets and ensure maximum ROI

Lead Generation & Funnel Building

• Design and execute B2B lead generation campaigns
• Build high-converting funnels including landing pages and lead flows
• Drive qualified leads and sales opportunities

Ecommerce & Conversion Optimization

• Optimize campaigns for sales conversions and ROAS
• Improve landing page performance and reduce drop-offs
• Conduct A/B testing across creatives, copy, and targeting

CRM & Marketing Automation

• Build and manage email marketing and lead nurturing funnels
• Integrate campaigns with CRM systems (HubSpot, Zoho, etc.)
• Ensure proper lead tracking, follow-ups, and pipeline management

AI-Driven Marketing Systems

Leverage AI tools for:

• Creative generation
• Audience insights
• Funnel optimization
• Campaign scaling

Performance Tracking & Reporting

Track and optimize key metrics:

• CPL (Cost per Lead)
• CAC (Customer Acquisition Cost)
• ROAS (Return on Ad Spend)
• Conversion rates

Generate insights and continuously improve campaign performance

Requirements:

• 2–5 years of experience in Performance Marketing / Growth Marketing

Strong hands-on experience in:

• Meta Ads
• Google Ads
• LinkedIn Ads
• Experience in:
• Lead generation (B2B)
• Ecommerce campaigns (D2C)
• Conversion Rate Optimization (CRO)

Working knowledge of:

• CRM tools (HubSpot / Zoho or similar)
• Marketing automation platforms
• Google Analytics (GA4), GTM

Strong analytical mindset with ability to interpret data and optimize campaigns

What We're Looking For:

• Someone who thinks in revenue, not just reach
• Ability to manage end-to-end marketing funnels
• Strong execution capability with ownership mindset
• Detail-oriented with focus on data, performance, and optimization

Bonus If You Have:

• Experience in AI-based marketing workflows
• Experience managing high-budget campaigns
• Proven track record of generating leads or sales with measurable results
• Experience in both B2B and D2C marketing funnels

Why Join Martech Minds:

• Work directly on high-impact growth campaigns
• Opportunity to build scalable marketing systems
• Exposure to multiple industries and business models
• Performance-driven culture with growth opportunities

How to Apply:

If you are confident in your ability to generate leads, optimize funnels, and drive revenue, we would love to hear from you.

Send your resume along with:

• Campaign results or case studies

• Tools you have used

• Key performance metrics achieved

Email: [Confidential Information]