Job Title: Performance Marketing Specialist
Location: Chennai, India
Experience: 3+ years
We're building a fast-growing skincare brand and are looking for someone who knows how to turn ad spend into real, measurable growth.
If you've worked with D2C brands, understand customer behavior, and enjoy scaling campaigns that deliver real results, this role will be a strong fit for you.
What you'll be doing
- You will own the entire performance marketing engine, not just parts of it.
- Plan, launch, and scale campaigns across Meta (Facebook & Instagram) and Google (Search, Display, Shopping, YouTube)
- Take full responsibility for customer acquisition — from first click to final purchase
- Work closely with the creative team to test ad copies, videos, UGC, and landing pages
- Run continuous A/B tests to improve CTR, conversion rates, and overall ROI
- Track and optimize key metrics like ROAS, CAC, AOV, and LTV
- Set up and manage funnels, pixels, events, and tracking (GA4, Tag Manager, etc.)
- Use remarketing, lookalike audiences, and smart segmentation to improve performance
- Manage and scale budgets responsibly while maintaining profitability
- Share clear insights through weekly and monthly reports — what's working, what's not, and what to do next
What we're looking for
- 3+ years of hands-on experience in performance marketing
- Strong experience in D2C (skincare, beauty, or personal care is a big plus)
- Deep understanding of Meta Ads and Google Ads ecosystems
- Comfortable working with Shopify and conversion funnels
- Strong analytical thinking — you should be someone who trusts data, not guesswork
- Someone who takes ownership and thinks like a business owner, not just an executor
Preferred
- Experience scaling high-growth D2C brands
- Exposure to retention marketing
- Understanding of marketplaces like Amazon or Nykaa
