Digital Marketing Specialist

Company Description

expEDIum is a HIPAA-compliant Healthcare IT solutions provider dedicated to enhancing healthcare management with innovative and reliable solutions. Serving over 3,000 providers across the United States, the company supports clinics, hospitals, and multi-specialty practices. Their specialty-agnostic platform aims to improve efficiency and offers a range of products, including expEDIum Medical Billing Software, expEDIum RCM, and expEDIum Office EHR. With a strong focus on delivering quality services, expEDIum has established itself as a trusted partner in the healthcare industry. For more details, visit www.expedium.net.

Role Description

This is a full-time, on-site role for a Digital Marketing Specialist based in Bengaluru. The responsibilities include strategizing, executing, and managing digital marketing campaigns, driving social media engagement, monitoring web performance, and analyzing marketing data. The specialist will work closely with cross-functional teams to enhance brand visibility and achieve business goals, and make sure that quality leads are getting generated.

Qualifications

• Proven experience in Social Media Marketing and Digital Marketing with 4 to 6 years
• Marketing for Software product in US marketplace.
• Strong expertise in Web Analytics and Online Marketing techniques
• Excellent Communication skills, both written and verbal
• Ability to develop and implement effective online marketing strategies
• Familiarity with content management systems and SEO best practices
• Strong analytical and problem-solving skills
• Ability to mentor junior team members.
• Bachelor's degree in Marketing, Communications, or a related field is preferred