Digital Marketing Specialist

Angara is a leading fine jewellery brand known globally for its exceptional gemstones, craftsmanship, and seamless online shopping experience. After establishing a strong presence in the US and other international markets, Angara India is rapidly expanding its footprint, combining premium design with cutting-edge digital retail. Our mission is to make high-quality, customizable gemstone jewellery accessible to customers across India.

Angara was ranked the No.1 Online Jeweler in the US in 2020 by the leading American magazine, Newsweek. We were also recognized by Newsweek as 5 Year Champion on being voted among the best online jewelers in its list of Best Online Shops for five years in a row. That's not all. Our ground-breaking innovation, Create with Angara, earned us the Business Intelligence Group's 2024 BIG Innovation Award as well as the #10 spot in Retail on Fast Company's Most Innovative Companies 2024 list. In addition to this, we secured the prestigious Bizrate Insights Circle of Excellence Award for two consecutive years as well as the Business Intelligence Excellence in Customer Service Award 2023. Better Business Bureau has rated Angara A+ for excellence in service and our Trust Pilot rating stands at 4.5 out of 5.

Ideal candidate we are looking for:

● Assist in planning, scheduling, and deploying Email, SMS, and WhatsApp campaigns across multiple geographies.

● Coordinate with designers, copywriters, and product teams to ensure timely creative and content delivery. Automation & Lifecycle Journeys

● Learn and implement automated workflows (welcome, cart abandonment, post-purchase, re-engagement).

● Ensure error-free execution of lifecycle campaigns to improve customer engagement. Data Management & Analytics

● Support customer list segmentation, data hygiene, and campaign targeting.

● Track and report campaign performance (open rates, CTR, conversions, revenue contribution).

● Learn to use Customer Data Platform (CDP) for segmentation, personalization, and reporting. AI, Competitor Research & Martech Adoption

● Learn and apply AI tools for personalization, content optimization, and performance enhancement.

● Conduct competitor benchmarking to identify industry best practices in luxury e-commerce marketing.

● Gain exposure to and experiment with advanced Martech technologies (ESP, CDP, automation platforms, analytics tools). Continuous Optimization

● Participate in A/B testing for subject lines, templates, offers, and journey flows.

● Document learnings and propose actionable recommendations for improving KPIs. Cross-functional Collaboration

● Work closely with creative, content, product, and analytics teams to deliver high-quality campaigns.

● Ensure alignment with business objectives, seasonal promotions, and revenue goals. What We're

We are Looking For

● Recent graduates from IIMs/IITs with interest in digital marketing, analytics, and e-commerce.

● Strong interest in digital marketing, Martech, AI applications, and e commerce.

● Basic understanding of email marketing concepts (bonus if hands-on with any ESP).

● Analytical mindset with good Excel/Google Sheets skills.

● Strong communication, coordination, and execution focus.