Digital Marketing Specialist

Digital Marketing Specialist (EdTech)

Company: AcceleratorX

Location: Bangalore (Hybrid / On-site Preferred)

Experience: 6 Months 1+ Year (EdTech experience required)

Employment Type: Full-time

About the Role

AcceleratorX is looking for a Digital Marketing Specialist with experience in the EdTech industry who can manage and execute end-to-end digital marketing initiatives. The ideal candidate should be comfortable working across performance marketing, SEO, content, and brand-building activities to drive learner acquisition and brand visibility.

This role requires someone who understands how EdTech growth works from lead generation to conversion-focused marketing funnels.

Key Responsibilities

Plan and execute Meta Ads campaigns to generate high-quality leads

Manage and optimize SEM campaigns (Google Ads) for learner acquisition

Work on SEO strategies to improve organic traffic and search rankings

Develop and execute content marketing strategies across website, blogs, and social platforms

Contribute to brand positioning and digital presence of AcceleratorX

Monitor campaign performance and optimize for CPL, conversions, and ROI

Coordinate with design and content teams to create effective marketing assets

Track and analyze marketing performance using analytics and reporting tools

Required Skills

Meta Ads (Facebook & Instagram Ads)

SEO (On-page and Off-page basics)

SEM / Google Ads

Content Marketing & Brand Building

Understanding of marketing funnels and lead generation strategies

Familiarity with analytics tools (Google Analytics, Search Console, etc.)

Preferred Background

6 months 1+ year experience in EdTech digital marketing

Experience working with lead generation campaigns for courses or upskilling programs

Strong understanding of conversion-driven marketing strategies

What We Offer

Competitive salary and growth opportunities

Opportunity to work on high-impact EdTech marketing campaigns

Exposure to AI-driven marketing workflows and experimentation