We are looking for an experienced Meta Ads & Google Ads Specialist to manage, optimize, and scale performance marketing campaigns for our clients. The ideal candidate must be analytical, data-driven, and capable of delivering consistent, measurable results across multiple ad platforms.
Key Responsibilities
- Plan, create, and optimize campaigns on Meta Ads Manager and Google Ads.
- Manage Search, Display, YouTube, Performance Max, and Remarketing campaigns.
- Conduct keyword research, competitor analysis, and audience targeting.
- Monitor campaign performance and optimize for CTR, CPC, CPA, ROAS, and lead quality.
- Implement and manage tracking through Google Tag Manager, Pixel, and Analytics.
- Perform A/B testing for ad creatives, targeting, and landing pages.
- Prepare weekly/monthly performance reports with insights and recommendations.
- Collaborate with the creative team for high-performing ad copies and creatives.
- Stay updated with the latest platform updates, ad formats, and performance trends.
Required Skills & Experience
- 12 years of hands-on experience in Meta and Google ads management.
- Strong understanding of digital advertising metrics and analytics.
- Proficiency with Google Ads, Meta Ads Manager, Google Analytics, GTM.
- Experience in managing budgets and scaling campaigns effectively.
- Strong analytical and problem-solving skills.
- Good communication and reporting abilities.
- Certifications in Google Ads or Meta Blueprint.
- Experience working in an agency or handling multiple client accounts.
- Basic understanding of landing page optimization and conversion rate improvement.
What We Offer
- Opportunity to work with diverse brands and industries.
- A performance-driven, growth-oriented work environment.
- Learning and upskilling opportunities.
CTA - 2.4 to 3.6 LPA
