Digital Marketing Manager

Company Details:

Rus Education is a leading Overseas Education Provider in India, specializing in helping Indian students pursue a career in medicine. With over 27 years of experience, Rus Education has successfully facilitated thousands of students from all across India in securing seats for MBBS in Russia. The highly subsidized fees, high-quality medical education, and recognition from prestigious organizations such as the World Health Organization, World Directory of Medical Schools, Medical Council of India, and ECFMG make Russia a preferred destination for Indian students.

Key Responsibilities:

• Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, display advertising, lead generation, brand campaigns, and influencer marketing

• Design, build, and maintain our digital presence across all channels

• Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on data-driven insights

• Brainstorm new and creative growth strategies through digital marketing

• Collaborate with internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

• Manage and optimize marketing automation tools and CRM integrations

• Coordinate with external vendors and agencies as needed

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field

• 3–5 years of proven experience in a digital marketing role

• Strong knowledge of SEO, Google Ads, social media platforms, and email marketing tools

• Hands-on experience with web analytics tools (e.g., Google Analytics, SEMrush, HubSpot)

• Proficiency in marketing software and tools (e.g., Google Ads, Meta Business Suite, Mailchimp HubSpot, Canva, etc.)

• Excellent communication, collaboration, and project management skills

• Creative thinker with a data-driven approach to marketing

• Up to date with the latest trends and best practices in digital marketing