Digital Marketing Manager

Manager / Sr Manager - Digital Marketing, Apeejay Education Society, Apeejay Stya Group

About Us:

The Apeejay Education Society, established by the leading Industrial House of Apeejay Stya in the year 1967, has built a rich heritage of nearly four and half decades in the field of quality education through a family of 29 institutions, i.e. 13 schools and 16 institutions of higher learning, in various states of the country, along with the Apeejay Stya University – India's first Liberal Arts University focused on Technology & Research.

All Apeejay institutions are guided by the vision of late Dr. Stya Paul, Founder President, Apeejay Education Society, of value-based holistic education, focusing on acquiring thinking skills and learning how to learn for life - a vision that is truly global, transcending the confines of state and country, and is drive by innovative techniques, progressive curricula and state-of-the-art infrastructure.

Summary:

The incumbent will lead and drive the digital marketing function with a strong focus on admissions funnel optimization, lead generation, and ROI-driven campaigns. The role requires close collaboration with Admissions teams to ensure high-quality lead flow, improved conversions, and strengthening of the overall brand positioning of Apeejay Education. The individual will be responsible for building both organic and inorganic lead pipelines, creating market buzz, and enhancing institutional visibility through data-driven performance marketing and innovative campaigns.

Admissions-Focused Digital Strategy

• Work closely with Admissions teams to align campaigns with enrollment targets
• Strengthen the end-to-end admissions funnel (awareness → lead → conversion)
• Ensure high-quality lead generation and conversion optimization
• Drive urgency and buzz during peak admission cycles

Performance Marketing & Lead Generation

• Lead paid campaigns across Google Ads, Meta Ads, LinkedIn Ads
• Drive inorganic lead generation with strong ROI focus
• Optimize CPL, CPA, CTR, conversion rate, and lead quality
• Execute A/B testing and landing page optimization
• Collaborate with CRM/Admissions teams for lead tracking

Organic Growth & Brand Building

• Strengthen organic lead generation via SEO and content
• Enhance brand image and digital presence
• Create campaigns that drive engagement and visibility
• Lead content strategy and storytelling initiatives

Website, SEO & Conversion Optimization

• Improve website performance and conversion journeys
• Enhance SEO rankings and organic traffic
• Develop landing pages aligned with admissions goals

Analytics, ROI & Reporting

• Track campaign performance and ROI
• Present insights and dashboards to management
• Optimize budgets based on performance data

Innovation & Growth Initiatives

• Leverage AI and automation tools
• Explore new channels for lead generation
• Benchmark against industry best practices

Job Knowledge (Prerequisites)

• Expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO, SEM
• Experience with Google Analytics, Search Console, CRM tools
• Understanding of lead funnels and ROI metrics
• Exposure to education sector marketing preferred

Education Qualification:

Bachelor's/Master's degree in Marketing, Digital Marketing / Communication and/or MBA [specialization in Digital Marketing/Marketing]

Experience:

7–12 years of proven experience in managing digital marketing functions, preferably in the Education sector.