Digital Marketing Manager

Company DescriptionAlstone has been a trusted leader in the cladding industry in India for over 21 years and is recognized as the nation's number one cladding brand. With over 500 channel partners and 16 offices across India, Alstone has successfully delivered more than 700 million square feet of metal composite panels (MCP). The company is committed to innovation, quality, and fostering growth through its extensive network and expertise. Key ResponsibilitiesDevelop and execute comprehensive digital marketing strategies aligned with business goals

Manage and optimize campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn and YouTube

Leverage AI tools for campaign optimization, audience targeting and performance enhancement

Use AI-driven insights for customer behavior analysis, personalization and predictive marketing

Oversee SEO, SEM, and website performance to improve visibility and traffic

Plan and execute social media strategies, including AI-assisted content creation and automation

Analyze campaign performance using tools like Google Analytics and AI dashboards to generate actionable insights

Collaborate with design, sales, and product teams for integrated marketing campaigns

Manage email marketing campaigns, automation workflows.

Track competitor activities and market trends.

Handle digital budgets and ensure maximum ROI

Key Requirements3– 4 Years Of Experience In Digital Marketing

Strong knowledge of SEO, SEM, PPC, social media and content marketing

Hands-on experience with tools like Google Analytics, Google Ads, Meta Ads Manager.

Familiarity with AI marketing tools

Understanding of marketing automation, data analytics, and AI-driven customer segmentation

Excellent analytical, communication and leadership skills

Creative mindset with attention to detail