Job Summary
We are looking for a data-driven Growth & Performance Marketing professional who can scale user acquisition and revenue through paid marketing channels. The role focuses on managing performance campaigns, optimizing acquisition costs, and working closely with product and analytics teams to improve the full user journey.
Key Responsibilities
- Own and scale user acquisition through paid channels such as Google Ads, Meta Ads, Apple Search Ads, and Programmatic platforms
- Manage and optimize performance marketing budgets with a focus on CAC, ROAS, ROI, and growth
- Drive full-funnel growth from installs to activation, conversion, and retention
- Plan and execute GTM launches, experiments, and A/B tests to improve performance
- Collaborate with Product, Analytics, and Creative teams to optimize funnels and user experience
- Track and analyze campaign performance using attribution and analytics tools
- Continuously test creatives, audiences, bidding strategies, and funnels to improve efficiency
Required Skills & Experience
- 58 years of experience in Growth Marketing / Performance Marketing / App Marketing
- Hands-on experience with Google Ads, Meta Ads, Apple Search Ads
- Strong understanding of CAC, ROAS, LTV, funnels, and attribution
- Experience managing large-scale marketing budgets
- Working knowledge of tools like AppsFlyer / Adjust, GA4, Firebase, Mixpanel
- Background in consumer apps, gaming, fintech, e-commerce, or B2C tech
