Responsibilities
- Lead and execute multi-channel marketing campaigns (Meta ads, Google, WhatsApp, Email).
- Manage and scale paid campaigns to drive qualified leads at optimal CPL.
- Oversee creatives and messaging, working with designers and content writers.
- Run experiments to test offers, landing pages, and ad angles.
- Analyse data and iterate campaigns based on real performance metrics.
- Work closely with the founders and sales team to align marketing with GTM goals.
- Collaborate on international campaigns (Middle East focus first).
- Own marketing reporting, spend efficiency, and funnel metrics.
Requirements
- Bachelor's degree.
- Have 3-5 years of hands-on digital marketing experience (SaaS or B2B preferred).
- Have directly managed Meta and Google Ads with measurable success.
- Are comfortable working in a fast-paced, outcome-first startup environment.
- Can work independently without an agency and troubleshoot ad performance.
- Understand B2B funnels, landing page optimisation, and CRM tools.
- Bonus: Experience in marketing to SMBs, or in international markets like the UAE, Saudi Arabia, SEA.
- Fluent in English.
- Excellent analytical skills with a data-driven mindset.
This job was posted by Prince Bhasin from Zylu Business Solutions.
