EXPERIENCE
- 4-7 plus years of hands-on digital marketing experience with demonstrated expertisein email marketing, SEO, and paid digital channels
- Proven track record of successfully executing email campaigns, improving search rankings, and managing paid search and social campaigns
- Direct experience with marketing automation platforms (HubSpot, Marketo, Pardot) and CRM integration
- Experience measuring and optimizing MQL and SQL conversion metrics and lead generation performance
- Preferred: B2B SaaS, fintech, financial services, or enterprise software marketing background
HARD SKILLS
- Email Marketing Expertise, Marketing Automation, SEO Knowledge, Analytics
- Proficiency, Paid Digital Advertising, CRM Systems, Web Technologies
- EDUCATION
- Bachelor & degree in Marketing, Business, Communications, IT, or related field (or
- equivalent practical experience)
- Relevant certifications a plus: Google Ads, HubSpot Academy, Google Analytics 4,
- SEMrush, Facebook Blueprint
- TOOLS & TECHNOLOGIES
- Essential: Google Analytics 4, Google Ads, CRM, email and marketing automation
tools - (Salesforce, Reply, Outreach, Sendgrid, Brevo, Clay, Zoominfo, Apollo), Meta
Ads Manager, LinkedIn Campaign Manager, Google Search Console, Project
management tools
Beneficial: Google Data Studio, Looker, Landing page builders, WordPress, Social
media management tools, Excel or Google Sheets, Attribution tools, ABM platforms,
N8N, Zapier
