Digital Marketing + content writer location :chennai
Key Responsibilities
Develop clear, engaging, and technically accurate scripts for:
Product demos and feature explainers
Promotional and brand videos
Social media content (Reels, Shorts, LinkedIn videos, etc.)
Customer testimonials and case study videos
Corporate presentations and training modules
Translate complex construction equipment specifications into simple, compelling narratives.
Collaborate with marketing, product, sales, and video production teams to ensure scripts align with campaign goals and brand guidelines.
Conduct industry, competitor, and market research to ensure script accuracy and relevance.
Integrate SEO and digital marketing strategies into content planning.
Optimize scripts for multi-platform digital distribution.
Ensure consistency in tonality, messaging, and storytelling across all content.
Revise and edit scripts based on feedback from stakeholders.
Required Skills & Qualifications
Bachelor's degree in Mass Communication, Marketing, Journalism, Engineering, or a related field.
Proven experience (25 years) in script writing, content writing, or digital marketingpreferably in construction equipment, industrial machinery, infrastructure, or manufacturing sectors.
Strong understanding of digital marketing fundamentals, including social media trends, audience engagement, and content optimization.
Ability to break down technical machine concepts (hydraulics, load capacity, attachments, applications, engines, etc.) into simple, engaging scripts.
Excellent command of English (additional local languages are a plus).
Strong storytelling and visualization skills.
Ability to work in fast-paced environments with multiple projects.
Familiarity with video production workflows is an advantage.
Preferred Experience
Experience writing scripts for construction equipment brands (excavators, loaders, cranes, backhoe loaders, dumpers, etc.)
Understanding of B2B marketing and dealer networks.
Knowledge of on-site construction applications and industry terminology.
Experience collaborating with creative, marketing, and technical teams.
