Job Description
We are seeking a highly skilled Senior Content Writer to join our dynamic marketing team. The ideal candidate will have extensive experience creating compelling content for digital platforms, focusing particularly on B2B audiences, SEO strategies, and Lead Generation. The role requires a strategic thinker who can independently produce high-quality, conversion-focused content that resonates with technical and marketing stakeholders.
Responsibilities
Create, edit, and optimize engaging content tailored to IT Services, AI, businesses.
Produce strategic, SEO-driven content including website copy, blogs, whitepapers, ebooks, case studies, newsletters, landing pages, and email marketing campaigns.
Collaborate closely with digital marketing strategists, SEO specialists, and web developers to ensure content aligns with strategic objectives and enhances lead generation.
Conduct thorough research on industry-related topics to ensure accuracy, relevance, and depth.
Utilize analytics to measure content performance, adapt strategies accordingly, and continuously improve content effectiveness.
Ensure all content maintains brand voice consistency and adheres to best practices for clarity, accuracy, and compliance.
Actively contribute to content strategy development, content calendars, and ideation sessions.
Qualifications
Minimum 4 years of professional content writing experience, ideally within a B2B environment.
Proven expertise writing about Drupal, WordPress, digital marketing, CRO, and technology topics.
Strong understanding of SEO principles and tools (Google Analytics, keyword research, etc.).
Exceptional writing, editing, and proofreading skills with meticulous attention to detail.
Ability to produce engaging, persuasive, and technically accurate content tailored to a professional audience.
Self-motivated, deadline-driven, and capable of managing multiple projects simultaneously.
Familiarity with AI-driven content solutions and marketing automation platforms is highly advantageous.
