Content Manager

Glide Brands · Full-time · Mumbai

To be frank, most copywriter JDs are boring. So is most copy. We're trying to fix both.

TBF is India's first egg white protein bar. We don't perform health, we don't lecture, and we definitely don't say fuel your day. We're building a brand for people who are tired of eating being a personality test and we need a writer who can hold that voice without flinching.

This isn't a role for someone who wants to write 10 reasons why protein matters. It's for someone who can write one line that makes a skeptic stop scrolling.

Work Schedule

• Work Mode: Work from office
• Schedule: 5 days a week + 1 working Saturday

Role Overview

We're looking for an Content Manager who can own how the brand shows up across content, campaigns, and culture. This is not a coordination role; it's a hands-on, execution-first position for someone who can think, write, and build a brand in real time.

You'll be responsible for shaping the brand voice, driving content strategy, and executing campaigns that people actually engage with not just scroll past.

Ideal Candidate Profile

• Experience: 4–6 years in brand marketing, content, or advertising
• Background: Advertising agencies, D2C brands (especially food & beverage), FMCG, or digital-first consumer brands
• Core Strengths:
• Copywriting, storytelling, brand building, social media strategy, content planning, creator/influencer management, campaign execution

Job Requirements

Experience

• Minimum 4+ years in brand marketing, content strategy, or advertising
• At least 1–2 years owning a brand end-to-end (not just executing briefs)

Education

• Graduate in any discipline
• MBA (Marketing) or Mass Communication is a plus, not mandatory

Key Skills

• Strong command over brand voice development and consistency
• Expertise in short-form & long-form content (reels, scripts, captions, decks)
• Experience in creator scouting, briefing, and relationship management
• Ability to ideate and execute campaigns from insight to launch
• Strong cross-functional coordination (design, product, sales)
• Understanding of quick-commerce platforms (Zepto, Blinkit, Instamart) as growth and content channels
• Basic analytical skills ability to read performance and optimize content

Other Requirements

• A genuine obsession with how brands show up on social media is non-negotiable

Role Responsibilities

Own the Brand Voice

• Write everything captions, scripts, packaging copy, website content, and ads
• Ensure the brand sounds distinct, sharp, and never generic

Lead Content Strategy & Execution

• Plan and manage the monthly content calendar across platforms (Instagram, YouTube, etc.)
• Ideate formats, write or brief content, coordinate with design, and ensure timely execution

Run the Content Engine

• Own the full cycle: ideate → write → brief → publish → optimize
• Focus on output that goes live and performs not just strategy decks

Drive Launch Campaigns

• Build complete content ecosystems for product launches
• From teasers to reveals create narratives people want to follow and share

Manage Creator Collaborations

• Write scripts creators actually want to use
• Brief effectively and ensure content feels authentic while staying on-brand

Track, Learn, Improve

• Monitor performance across content
• Analyze engagement, shares, and audience behavior
• Continuously refine content based on insights

What We're Looking For

Someone who:

• Thinks like a brand owner, not just a marketer
• Is deeply plugged into internet culture and content trends
• Can balance creativity with execution speed
• Cares about the work going live and how it performs in the real world