Job Title:Senior Content Manager (Meme)
Location: Mumbai / Hybrid
Experience: 2-3 years
Employment Type: Full-Time
Role Overview:
We're looking for a Senior Content Manager who can translate client briefs into meme-native campaigns, someone who understands the difference between a brand trying to be funny and content that actually lands. You'll own campaign ideation, creative execution, and delivery end-to-end across client mandates.
Key Responsibilities:
- Translate client briefs into meme marketing strategies-formats, platforms, tone, and rollout plan.
- Ideate and produce original meme content adapted to each client's brand voice without killing the humour.
- Manage campaign timelines, creative iterations, and client feedback rounds.
- Work with the distribution team to ensure content goes out on the right pages and at the right time.
- Research trends in real time and identify which formats can be activated for active campaigns.
- Present creative concepts and campaign rationale to clients with clarity and confidence.
- Track campaign performance reach, engagement, virality, sentiment, and report against KPIs
- Maintain a campaign content bank and build reusable creative frameworks across verticals.
Requirements:
- 2-3 years of experience in meme marketing, influencer marketing, or digital campaign strategy.
- Deep understanding of social media platforms (Instagram, X, YouTube, Reddit, etc.) and meme communities.
- Strong network or experience working with meme pages or digital creators.
- Excellent communication, negotiation, and project-management skills.
- A sense of humor and a keen pulse on pop culture & internet language (you should know what's trending before it trends).
- Must know how to use Canva and other relevant editing tools.
Bonus Points:
- Prior experience running viral campaigns or working at a meme/creative agency.
- Active presence on meme or pop culture pages.
- Ability to think creatively under pressure and move fast without losing the plot.
