About Us
Armaara Innoventures Pvt. Ltd. is the company behind the the brand Maiva, a line of innovative, plant-based products crafted with care and designed to meet the needs of health-conscious individuals.
Maiva offers a variety of vegan foods made from almonds, oats, cashews, and other nutritious ingredients. The brand seeks to build a community of informed individuals who prioritize health and well-being.
Armaara Innoventures is part of the Mahaveera & SMMP Business group, a long-established entity with diverse business interests, over 50 locations across India, and a workforce of more than 1,000 employees.
Role Overview
We are looking for a Social Media & Performance Content Manager who can:
- Plan structured content calendars
- Think in hooks and performance angles
- Brief and guide video editors
- Evaluate and improve UGC scripts
- Coordinate with influencers
- Maintain quality control of incoming content
- Understand what content converts vs what just looks good
This role sits between marketing strategy and creative execution.
Core Responsibilities
Performance Oriented Content Planning
- Plan content aligned with ad campaigns
- Suggest reel hooks & performance angles
- Support creation of performance ad concepts
Script Interpretation & Developement
- Write influencer briefs clearly
- Review and refine scripts for ads & reels
- Suggest improvements in tone, structure & clarity
- Ensure scripts align with brand positioning
Influencer & UGC Direction
- Identify relevant creators (not just high followers)
- Assess fit based on tone, personality & audience
- Share structured briefs with hook directions
- Review submitted videos for:
- Hook strength
- Script clarity
- Lighting / framing
- Energy & authenticity
- Request revisions where needed
Creative Coordination
- Work with video editor to improve pacing & structure
- Ensure UGC fits into performance ad structure
- Maintain brand tone consistency
Content Performance Understanding
- Analyze what hooks work
- Identify patterns in high-performing content
- Suggest next set of content experiments
What we Value the Most
- Strong content judgment
- Ability to think in performance ads
- Understanding of hook structure
- Eye for UGC authenticity
- Script refinement ability
- Speed and decisiveness
Suitable Experience
- 4–6 years experience
- Worked in D2C / startup / performance agency
- Experience with influencer campaigns
- Comfortable briefing creators
- Strong Instagram & short-form instinct
Not Suitable If
- Only managed posting & scheduling
- Only worked on static content
- No experience with performance-driven creatives
