About Tuktuki
Tuktuki is a revolutionary entertainment startup redefining storytelling through one-minute TV series. Designed for the fast-paced digital era, we deliver engaging, high-quality narratives that fit seamlessly into viewers busy lives — powered by cutting-edge AI. Tuktuki is part of a high-growth portfolio alongside Extramarks Education (India's leading EdTech platform), News Nation Network (one of the fastest-growing news channels), NX Block Trades (a fintech trading firm), and Vowels Inc (an innovative streetwear brand based in the USA).
Role Overview
We are looking for a YouTube-first Content Creator & Growth Manager who can take complete ownership of Tuktuki's YouTube channel—from strategy to execution to scale.
This is not a passive or support role. We need someone who understands the YouTube algorithm deeply, knows what works (and what doesn't), and can drive subscriber growth from ground to the next level through high-performing, engaging, and potentially viral content.
Key Responsibilities
- Own and manage Tuktuki's YouTube channel end-to-end
- Develop and execute a content strategy focused on growth, engagement, and retention
- Analyze YouTube analytics and algorithm patterns to optimize performance (CTR, watch time, retention, etc.)
- Identify content opportunities, trends, and formats that can scale rapidly
- Conceptualize, script, shoot, and execute videos independently or with a team
- Ensure content is optimized for virality, shareability, and audience engagement
- Continuously experiment with thumbnails, titles, hooks, and storytelling formats
- Provide actionable insights on how to improve existing content (films, series, shorts) for better engagement
- Build and nurture a strong audience community on YouTube
- Collaborate with internal teams (creative, production, marketing) to align content with brand vision
Required Skills & Experience
- Minimum 3 years of hands-on experience managing and growing a YouTube channel
- Proven track record of scaling subscribers and driving viral content
- Strong understanding of the YouTube algorithm, analytics, and growth strategies
- Ability to independently conceptualize, shoot, and execute video content
- Deep understanding of audience psychology and digital consumption patterns
- Strong storytelling instincts, especially for short-form and high-retention content
- Experience with video production tools and editing software
- Ability to make data-driven decisions while maintaining creative quality
What We're Looking For
- Someone who knows what to create, what not to create, and why
- A creator who is equally strong in strategy and execution
- A problem-solver who can take ownership and deliver measurable growth
- Someone obsessed with content performance, trends, and virality
- A self-starter who thrives in a fast-paced startup environment
How to Apply
Kindly share:
- Links to YouTube channels or content you've managed or created
- Examples of videos that performed exceptionally well (with metrics, if possible)
- Your portfolio/showreel
At [Confidential Information]
